1. Philp Industries Weekly Summary July 23rd - July 29th
Julep
Prepared on August 9th 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks Prep - Set creation Oversized Carton
PO - On-Time Non-Compliance
Prep - Bagging
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8. Category Activity Category Shipped COGS July 23rd - July 29th
Change over last week
5100 Cosmetics Eyes
$3,919.20 $
8100 Luxury Skin Care Face
$3,731.40
$344.40
7100 Nail Nair Color
$1,595.37
$263.98
5100 Cosmetics Face
$1,354.80 $
5100 Cosmetics Lips $
7100 Nail Nail Treatment and Moisturizer
$1,206.00
$316.80
7100 Nail Nail Primer and Top Coats
$460.66
$57.60
8100 Luxury Skin Care Sun Care
$369.60
$-1,125.60
7100 Nail Nail Polish Remover
$280.80
$148.80
5100 Cosmetics Cases and Makeup Bags
$54.00
$18.00
8100 Luxury Skin Care Hands and Feet
$43.20
$14.40
5100 Cosmetics Makeup Brushes and Tools
$36.00
$-66.00
5100 Cosmetics Gift Sets
$29.40
7100 Nail Tools
$28.52
$-33.88
5100 Cosmetics Makeup Remover
$24.00
$0.00
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9. Brand Activity Brand Shipped COGS July 23rd - July 29th
Change over last week
Julep (JULEJ)
$14,487.75 $
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Julep Love Your Bare Face Age-Defying Cleansing Oil (B01G3Q9PEQ)
$2,251.20
$823.20
Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner (B01AJYAVSM)
$2,016.00
$489.60
Julep It's Balm Plush Pout Full-Coverage Lip Crayon (B01AJY7TMS)
$1,092.00
$168.00
Julep Oxygen Nail Treatment (B0166RT03I)
$982.80
$507.60
Julep Eyeshadow 101 Cr-egrave-me to Powder Waterproof Eyeshadow Stick (B01M16L9NS)
$-54.00
Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 18 shades ava... (B06XWSBY5L)
$666.00
$-90.00
Julep Color Treat Nail Polish Duos - Brights (B071RNMNST)
$540.00
$528.00
Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick (B01AJYAKWO) $
Julep Color Treat Birthstone Collection Nail Polish (B0166RR6C0)
$193.20
$75.60
Julep Length Matters Wow-Impact Lengthening Mascara, .34 oz. (B01IP7SWPY)
$192.00
$48.00
Individual Products
Product
COGS
Change
Out of Stock
Julep Love Your Bare Face Age-Defying Cleansing Oil, 3.5 Oz. (B01G0QCO7Y / N)
$2,251.20
$823.20
56.98 %
Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Blackest Bl... (B01FSJVS94 / N)
$1,430.40
$940.80
71.53 %
Julep Take a Breather Oxygen Nail Treatment, Sheer Pink, 0.27 fl. oz. (B01CJEH836 / N)
$928.80
$583.20
25.48 %
Julep Nail Polish Duo, Electric Waves, Kayla (Bombshell)/Danielle (It Girl)... (B01I9CCK9E / ASB )
$540.00
$528.00
95.36 %
Julep With a Twist Lash Boosting Bamboo Mascara (B06XQ62PH1 / ASB )
$501.60 $
5.74 %
Julep It's Balm Full-Coverage Lip Crayon, Apricot Nude Cr-egrave-me (B01FSJV402 / ASB N)
$468.00
$216.00
88.56 %
Julep No Excuses Invisible Sunscreen Gel SPF 40 (B01NCLF6PQ / ASB )
$369.60
$-1,125.60
30.30 %
Julep Night Shift Sleeping Mask (B00O3GUC5K / )
$346.80
$163.20
0.14 %
Julep Boost Your Radiance - Reparative Rosehip Seed Facial Oil (B01MS6EK8P / ASB )
$302.40 $
0.00 %
Julep Love Your Bare Face Detoxifying Cleansing Balm Stick, 1.9 oz. (B01I9CCK80 / ASB N)
$-86.40
26.89 %
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Julep Love Your Bare Face Age-Defying Cleansing Oil (B01G3Q9PEQ)
$2,251.20
$823.20
Julep Color Treat Nail Polish Duos - Brights (B071RNMNST)
$540.00
$528.00
Julep Oxygen Nail Treatment (B0166RT03I)
$982.80
$507.60
Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner (B01AJYAVSM)
$2,016.00
$489.60
Julep It's Balm Plush Pout Full-Coverage Lip Crayon (B01AJY7TMS)
$1,092.00
$168.00
Julep Go the Distance Oxygen Performance Top Coat, 0.27 fl. oz. (B01M6WSNZW)
$159.60
$151.20
Julep Color Treat Birthstone Collection Nail Polish (B0166RR6C0)
$193.20
$75.60
Julep Length Matters Wow-Impact Lengthening Mascara, .34 oz. (B01IP7SWPY)
$192.00
$48.00
Julep Your Lip Addiction Lip Oil Treatment (B01IP69UHO)
$108.00
$24.00
Julep Nail Polish Caddy (B01FO3E792)
$54.00
$18.00
Increasing Individual Products
Product
COGS
Change
Out of Stock
Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Blackest Bl... (B01FSJVS94 / N)
$1,430.40
$940.80
71.53 %
Julep Love Your Bare Face Age-Defying Cleansing Oil, 3.5 Oz. (B01G0QCO7Y / N)
$2,251.20
$823.20
56.98 %
Julep Take a Breather Oxygen Nail Treatment, Sheer Pink, 0.27 fl. oz. (B01CJEH836 / N)
$928.80
$583.20
25.48 %
Julep Nail Polish Duo, Electric Waves, Kayla (Bombshell)/Danielle (It Girl)... (B01I9CCK9E / ASB )
$540.00
$528.00
95.36 %
Julep It's Balm Full-Coverage Lip Crayon, Apricot Nude Cr-egrave-me (B01FSJV402 / ASB N)
$468.00
$216.00
88.56 %
Julep Night Shift Sleeping Mask (B00O3GUC5K / )
$346.80
$163.20
0.14 %
Julep Go the Distance Oxygen Performance Top Coat, 0.27 fl. oz. (B01LYQLQXT / N)
$159.60
$151.20
26.85 %
Julep Clean Slate Polish Remover Single Use Pad Kit, 10 Count (B01EFLJV4A / N)
$264.00
$132.00
0.00 %
Julep Color Treat Birthstone Collection Nail Polish, Iman Ruby for July, (B015WFNU9A / ASB N)
$126.00
85.14 %
Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 110 Porcelain (B06XQ47P7P / ASB )
$108.00
$90.00
29.02 %
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick (B01AJYAKWO)
$489.60 $
Julep It's Whipped Matte Lip Mousse (B01AJY8C8I)
$108.00 $
Julep Be Strong Oxygen Nail Therapy, 0.27 fl. oz. (B01NBEXMQ4)
$75.60 $
Julep Don't Leave Your Brows at Home All in One Brow Powder and Brush (B01AJY68F2)
$0.00 $
Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 18 shades ava... (B06XWSBY5L)
$666.00
$-90.00
Julep Your Happy Look Glow Pore Minimizing Blush (B01AJYBAZA)
$14.40
$-57.60
Julep Eyeshadow 101 Cr-egrave-me to Powder Waterproof Eyeshadow Stick (B01M16L9NS)
$982.80
$-54.00
Julep Zodiac Collection Nail Polish (B01LNIQ3BW)
$184.80
$-42.00
Julep Nail Polish Trios, Brights (B072M6QBV3)
$-36.00
Julep Feels Like Velvet Eye Full-Coverage Eye Shadow Duo (B01AJY6Q2W)
$12.00
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Julep No Excuses Invisible Sunscreen Gel SPF 40 (B01NCLF6PQ / ASB )
$369.60
$-1,125.60
30.30 %
Julep With a Twist Lash Boosting Bamboo Mascara (B06XQ62PH1 / ASB )
$501.60 $
5.74 %
Julep Boost Your Radiance - Reparative Rosehip Seed Facial Oil (B01MS6EK8P / ASB )
$302.40 $
0.00 %
Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Rich Brown (B01FSJVS6W / N)
$192.00 $
16.36 %
Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick, Moonlit Sand (B013RLFM2E / ASB )
$86.40 $
4.14 %
Julep Cheers to Five Years - Mini Eyeliner 5pc Set (B01N91Z64C / ASB )
$0.00
19.24 %
Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Smoky Plum (B01FSJVS30 / N)
$115.20 $
7.43 %
Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick, Desert Rose (B019RDSOJY / ASB )
$158.40 $
35.15 %
Julep Be Strong Oxygen Nail Therapy, 0.27 fl. oz. (B01N95NVLW / ASB N)
$75.60 $
0.31 %
Julep What Your Skin Needs Restorative Facial Milk, 1.0 fl. oz. (B017F0BZCO / ASB N)
$134.40 $
Private and Confidential | Philp Industries

13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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