1. SUMA Advocacy:
Review and Recommendations
January 30, 2011
Title

2. Background Task – Review SUMA’s advocacy (strategies and practices)
Goal – Enhance SUMA’s ability to affect the provincial government
Methodology – Internal, external & best current practice

3. Observations Strengths – What’s working
Credibility – based on performance & achievements
Resources – including membership & operations
Opportunities – What can work better
Tapping all resources
Being more proactive on core issues

4. Recommendations – 1 Change, but incrementally
Build long-term relationships at all levels
Leader-to-leader
Constituency-to-constituency
Staff-to-staff
Use information to lead
Information collection
New research

5. Recommendations – 2 Select core issues and get proactive
What you stand for that creates a unified, active membership
What key provincial government actions you need
Integrate member communications and advocacy
Highlight the advocacy priorities

6. Summary Situation today Potential for tomorrow
Strength: credibility, resources
Opportunities to tap resources more proactively on core issues
Potential for tomorrow
Change incrementally
Build relationships at 3 levels
Use information to lead
Be proactive on core issues that brand and unify SUMA
Integrate member communications and advocacy