1. Students Unions: Employer of Choice?
Sarah McIntosh (HR Consultant, NUS)
Claire Marsland (HR Consultant, NUS)

2. Objectives of the Session
To consider the idea of ‘employer brand’ and it’s application to Student’s Unions
To give you the opportunity to think about what we offer as employers
To consider where future employees will come from and how we might attract them
To explore the idea of a generic employer brand for Students Unions
To draw on the wall and have some fun!

3. Employer Brand:
What is it?

5. A little clip from You Tube…

6. Is it different to our external brand…

7. Whose job is it anyway?

8. Employer Brand:
Why Bother???

9. Access to more talent

10. Access to more talent

11. Links to employee engagement

12. Bonus benefits of that are…

13. Business Case Research

14. Examples of companies with
employer brands

15. Argos: traditional approach

16. Zappos: culture approach

17. Inter Continental Hotels Group: Employee Experience Approach

18. Iceland: story telling approach

19. Employer of Choice:
The context for our movement

20. Student’s Unions - Facts and Figures
Over 22,000 employees (3% of voluntary sector)
5,000+ career staff and about 17,000 student staff
2/3 of staff are women - But only 1/3 of our CXs (compared to 44% in the voluntary sector)

21. What do we know… SU limited resources: time and money
Lack of visual employment brand
We often utilise the same talent pools: graduates, officers, other SUs
Limited opportunities for internal career moves and promotions
A desire to maximise the pool of talent available
A desire to diversify staff in SUs
An opportunity to view the movement as ‘employers of choice’

22. Employee Engagement – 2014 Survey
SU Benchmark
TS Benchmark
Employee Engagement Index
83.3%
82.1%
Pride
84.5%
Advocacy
77.8%
72.8%
Extra Effort
88.9%

23. Environmental Factors
Different generations of people may have different requirements or expectations from work (Baby Boomers, Gen X, Gen Y)
Political situation – government, education
Social – people working longer, flexible working
Globalisation – ease of movement for study or work, bigger pool
How students see themselves and their role
Reputation and profile of our university or college

24. Discussions: SUs as Employers

25. Table Discussion – 4 Questions
Q. Why do our employees (you!) work here? What made you come and what keeps you here?
Q. Where do our staff come from? What are the typical routes in?
Q. What do we want from new/future employees? Where will they come from?
Q. How will we attract them? What could we offer?

26. The role of NUS ?