1. The Big Reveal CASA’s Brand Refresh & Website Redesign
Presented by Bobbi Larson & Brooke Sobol

2. CASA’s Inconsistent Brand

3. CASA’s Website Today

4. Just Give Me 10 Months!

5. California Association of Sanitation Agencies CASA
The Name Challenge
California Association of Sanitation Agencies CASA

6. CASA’s Brand Attributes
Advocacy
Influential
Knowledgeable
Trusted
Resource
These attributes will factor into the key messaging across our variety of communications.

7. A New Look!
Brand Book
Guidelines for consistent messaging and styles.

8. Our Old Logo

11. Website Releases
Phase 1: Complete redesign with addition of blog, forums, and calendar
Phase 2: Updates and enhancements based on user feedback
Phase 3: Additional enhancements

12. What Do You Think? Stop by the registration table after the luncheon
See the website up close
Grab a giveaway

13. CASA’s Strategic Plan

14. Strategic Focus Areas Legislative Communications Member Services
Succession Planning and Organizational Development