1. Prof. Asoc. Dr. Gazmend Nure
How important is the sustainable tourism for accommodation managers
Prof. Asoc. Dr. Gazmend Nure
Procredit Bank & Tirana University
Sustainable tourism in Albania: At the view point of Accommodation units
Introduction
Graph 4:Importance and Monitoring of economic dimension
This study aims to assess the importance of sustainable tourism and indicators for the development of sustainable tourism strategies. The study focuses on 253 accommodation units. As there is a gap in recognizing the concept of sustainability by tourism businesses, this study offers the fulfillment of this gap through international findings. Will also serve as a basis for further research related to the management of Albanian tourism sustainability and the promotion of a sustainable tourism approach.
Economic
Social
Environmental
Theory
Reality
Necessary change to balance the model
Source: IUCN[1]
Graph 5:Importance and Monitoring of three dimensions
Businesses have a low awareness in the concept of sustainability. Their approach to sustainability depends on: 1) Business Stages 2) The Interest of Tourism Business Managers (MBT) on the Sustainability Concept 3) Resources Available for Sustainability. Businesses do not have long business experience, they have limited resources and abilities. The need for survival forces “tourist businesses” (BT) to make the resources ineffective. Lack of capital forces BT to be indifferent to the implementation of ecological practices [2]. MBT believes that their businesses have no significant impact on the natural and social environment [3]. The natural environment for BT becomes an object of exploitation and does not receive proper attention to regeneration [4]
Objective and research question
Graph 6:Importance and Monitoring of environmental dimension
Identifying the importance of presenting different aspects of sustainability for Albanian accommodation units, and identifying priorities for action.
HO: How important are the aspects of sustainability (environmental, economic, socio-cultural) for tourism business managers? How do they measure and monitor them? 01 02
Materials&Methods
In this study, depending on the nature of the information required to analyze the concept, mostly quantitative methods were used, which test a theory or hypothesis, explain the phenomenon by discovering the cause and the consequences.[5] In the analysis of data were used mathematical and statistical models (ANOVA, regression analysis, cholera analysis, statistical H-1 square).
The collection of data from all accommodation units was not possible, so the sample procedure was used for this reason: low cost, data is collected fast, the small data base is timely to ensure homogeneity.
Fig.1: Process Steps
Compilation the Questionnaire
Evaluation of Results
Final Report
Sample Selection
Search Instruments
Collection of Field
Target group P
1-P Z m
Deff
Total
0,16
0,84
1,96
0,05 1
202
Tab.1: The calculation of the sample unit
Graph 7:Importance and Monitoring of social-cultural dimension
Formula for calculating the size of the sample n=Z2*P(1-P)/m2 *Deff
N = sample size, Z-standard deviation P-probability to find the business sought with sample features, M-error rate of data received, Deff-Sampling Effect
P=18061(Business with touristic activity, INSTAT[6]/112,537(Total Business in Albania)=0,16049
Considering the rate of not answering the questionnaire, at 25% then the sample size increases 253 units.
Conclusions
Their knowledge of the environmental and social consequences of their business is limited
The profit margin is considered as the most important economic indicator
MBT are of the opinion that the tourism industry in general has not caused negative environmental, economic and socio-cultural consequences
Accommodation units should connect sustainability with business performance
Albanian accommodation units should take measures to increase environmental monitoring
Albanian accommodation units should have an increased focus on the cultural aspect.
Albanian tourist businesses have low consciousness of the concept of sustainability,
The tourism industry should hold more conferences and workshops on sustainable tourism
Touristic businesses should take responsibility for the efficient use of resources and minimize waste production.
Results
Applying the concept of sustainable development to TB depends on the forms and types of business in this area of activity and the different effects of the company's actions on the environment[7]
Reference
[1] International Nature Conversation Union
[2] Prabovani, B. (2013)
[3] Lowrence, S.R. Collins,E. Povolovich,K. (2006)
[4] Masurel,E. (2007)
[5] Kathori,C.R. (2014)
[6] Institut of Statistik Albania
[7] Hobron,K. Essex,S. (2001)
Number of employees
Graph 3: BT according to number of employees
Graph 1: BT distribution in %
Years of Occupation
Contact
Graph 2: BT according to years of occupation
,Leipzig,Germany
Conference 2017
A project of Prof. Dr. Carmen Bachmann
Funded by the Freistaat Sachsen im Rahmen
des Landesprogramms Integrative Maßnahmen
ACADEMICS ON THE FLIGHT
15th September 2017
Bibliotheca Albertina, University of Leipzig
Chair of Business Administration / Taxation
Institute of Accounting, Finance and Taxation
Chance for Science