1. Carla
SEO/SEM

2. Search Engine Optimization
How it Works
Rank is determined by importance
Essential Techniques
Make website easy to navigate
Conducting Keyword Research
Make it something more people will search up
Crafting a Content Strategy

3. Search Engine Optimization
Leveraging a Local SEO
Must have:
Google my business listing
Review citation
Collect reviews
Choosing to Hire a Professional
Consider budget
Red Flags
True SEO don’t provide guarantees
Don’t promise instant results
Avoid anyone that says they have connections

4. Search & Display Marketing
Launch text search ads
Create a campaign:
Select type of campaign
Give it a name, something specific
Using Remarketing
Remind visitors to reengage with your site
Deliver customized and high performance ads
Recover lost traffic