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Introduction Intellectual property includes the application of property in the areas of trade secrets, patents, trademarks, and copyrights.

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Presentation on theme: "Introduction Intellectual property includes the application of property in the areas of trade secrets, patents, trademarks, and copyrights."— Presentation transcript:

1 Introduction Intellectual property includes the application of property in the areas of trade secrets, patents, trademarks, and copyrights.

2 Justification More Productivity Of New Resources Individuals Work Harder To Benefit Selves, Families and Communities U.S. Constitution – To Promote Science and Arts Faster R&D Benefits of Competitive Advantage

3 Business Assets Tangible Intangible Land Knowledge – Based Resources
(Physical) Land Equipment Intangible (Not Physical) Knowledge – Based Resources E.g. Employee Skills & Talents, Inventions, Business Methods

4 Trade Secrets Economic Value Kept Secret (Reasonable Measures Taken)
 Knowledge Or Info Economic Value Kept Secret (Reasonable Measures Taken)

5 Resource Of Copying & Marketing
Patents New Invention Legal Monopoly In Resource Of Copying & Marketing

6 Patent – Exclusive Right To Invention
Obtaining a Patent 1. File Application 2. Filing Fee Patent – Exclusive Right To Invention 3. Explain Invention Show Difference From Prior Art 5. Describe Patentable Aspects

7 Patentability Subject Matter Characteristics Nonobviousness Processes
Machines Compositions of Matter Improvements Certain Plants Characteristics Nonobviousness Novelty Usefulness

8 Current Patent Issues Business Methods Pharmaceutical Patents
Human Genes

9 Trademarks Marks On What Is Produced To Represent
The Origin Of Goods & Services Recognizability Or Distinctiveness Protection Against Confusion

10 Types of Trademarks Lanham Act Of 1946 Trademark Service Mark
Certification Mark Collective Mark Trade Dress – Colored Design Or Shape Associated With A Product Or Service

11 Copyright   Monopoly Limited Time Copying Marketing

12 Copyright Law Property In Creative Expressions Criteria
Original Work Fixed In A Tangible Medium Of Expression Must Show Creativity Authors, Not Inventors

13 Property And Natural Law
Philosophical Divisions Law Of People & Gov’t Natural Law Property Rights Part Of Both


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