1. Final Client Project: J. Larberg Photography
MKT

2. Client Background J. Larberg Photography
Individual photographer specializing in intimate family events
Serves the greater KC area, willing to travel for events
Objectives (over one year)
Challenges
- Increase number of clients
- Specific target audience
- Increase website views and interaction
- Competitive industry
- Increase followers on platforms by 15%
- Low operating budget
- Increase information distribution on various platforms

3. Benchmark J. Larberg Photography
Beginning Assessment:

4. Implementation J. Larberg Photography
Strategies
Facebook: Targeted to leads with more time to look at work
Artist history
How-To photography articles
Links to art shows
Emphasizing my approach to photography
Instagram: Targeted to fine artists, clients, and friends
Images I find interesting
More geared towards fine art
What fuels my commercial work
Personal events and celebrations
Twitter: Geared towards on-the-go business clients
Examples of commercial work with tagged businesses
Growing social community, increasing visibility and credibility
Photographs and phrases on brand persona

5. Implementation J. Larberg Photography
Editorial Calendar (1 of 2)

6. Implementation J. Larberg Photography
Editorial Calendar (2 of 2)

7. Implementation J. Larberg Photography
Social Ad Mockup

8. Results J. Larberg Photography
Most current assessment:

9. Future Action J. Larberg Photography
Facebook
Twitter
Instagram
Successes
#jcccphoto
Client work
Client work and interactions
Selfies and work prints
Failures
Artist profiles
- Personal brand encouragement posts
- Cat pictures, plain photographs
Ideas
Link to blog posts
Campaign promoting my freelance work, emphasizing Blackdog Coffeehouse
Utilize Hootsuite Dashboard to find relevant posts and influencers
Campaign to promote events and on-location photography
Keep instagram as is
Use more hashtags in comments
Primarily drive interest through location tagging and commenting