1. Ogacheko Omale 31955 Sturdy skills: PM105
Ethical Business
Ogacheko Omale Sturdy skills: PM105

2. Minerals Coffee: Good African Coffee
Started in 2003
Owned by Andrew Rugasira 
 The “Good African Coffee” company was started because of a “believed that it was time for Africans to process and market their own products globally and use trade as a means to bring about the sustainable development so desperately needed by the farmers and communities” (Coffee, 2014)

3. Good African coffee plant project financing
The company was started with an investment of $995,500
This money was used to buy Coffee processing plants from China
The plant can process up to three(3) million kilogrammes of coffee a year

4. “Trade Not Aid!”
“We passionately believe that Trade is the only viable strategy for Africa’s economic and social development.” (Rugasira, n.d.)
“One way for a country to develop is to engage in industries that allow full-scale, value-additive production; there’s much more value in growing, roasting, marketing, exporting, and selling coffee than in merely growing and selling unfinished beans to Starbucks. The value- added industries mean more money for the country and more jobs for the community”
“The average household spent £190 on ethical food and drink, including organic and Fairtrade products” (news.bbc.co.uk, 2014)

5. What the “Good African coffee” does
Growing
Roasting
Marketing
Exporting
Selling coffee
“The value-added industries mean more money for the country and more jobs for the community” (Miesen, 2014)

6. Variety of products
RUKOKI GOLD This medium dark roast coffee is exciting, strong, yet smooth with hints of fruity overtones. EXPRESSO ROAST This Espresso roast blend combines the finest Ugandan Arabica and Robusta beans, slow roasted to perfection, producing a unique African Espresso with a well rounded taste. RWENZORI MOUNTAINS This medium roast coffee has a full bodied taste with citrus and floral undertones, making it a great 'all day' coffee. The snow-capped Rwenzori mountains are surrounded by lakes and glaciers and their crystal pure waters irrigate the areas that produce one of the finest Arabica coffees in the world. FREEZE DRIED INSTANT This premium quality instant coffee is made from 100% Arabica beans (african, 2014)

7. References
Coffee, G. (2014). [online] Available at: [Accessed 25 Nov ].
Rugasira, A. (n.d.). A Good African story.
Miesen, M. (2014). Good African Coffee and the False Choice of “Trade Not Aid”. [online] aviewfromthecave.com. Available at: choice-of.html [Accessed 25 Nov. 2014].
news.bbc.co.uk, (2014). UK ethical spending on the rise. [online] Available at: [Accessed 25 Nov. 2014].
african, G. (2014).  [online] goodafrican.com. Available at: [Accessed 25 Nov. 2014].