1. How Four Seasons Increased Revenue with a Genius Social Promotion
The Four Seasons Hotel New York is a classic choice for business travelers, but over the summer when business travel slows, the luxury hotel looked for a new target audience. To do so, they targeted families with a social promotion to generate awareness about their family-friendly amenities. As a result, Four Seasons New York increased their summer revenue year-over-year by 5% and grew their social community by double digits.
The Results
10%
increase in Facebook fans 5%
increase in summer revenue year-over-year
19%
increase in Twitter fans
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