2. District Member Town Hall Meeting
November 2, 2016

3. Agenda
Welcome and Introductions
Background
Budget & Service Plan
Application and Approval
Q&A
Next Steps and Closing

4. District Background
The Dallas Tourism Public Improvement District is modeled after similar successful initiatives around the country.
It is designed to significantly increase the funding available to market and provide incentives to enhance Dallas’ performance as a convention and tourism destination.

5. District Background
The District is funded by hotel properties in Dallas city limits with 100 or more rooms through a 2% assessment on occupied rooms.
The District is managed by a ten member board of directors, made up of participating hoteliers.
3 from properties with rooms
3 from properties with rooms
4 from properties with rooms

6. District Background
Collections for the DTPID began in August 2012 and may continue for 5 years.
It was recently renewed for another 13 years.
Budgets are approved annually by the city.
Funds are administered by the Dallas Convention & Visitors Bureau through a contract with the DTPID Board of Directors.

7. District Budget Incentives & Sales Efforts 42.5%
Marketing (Promotion/Advertising) %
Site Visits & Familiarization Tours %
Event Funding Application Pool %
Operations/Research/Administration %
Total Expenses %

9. District Service Plan Notes
10-to-1 Return on Investment
5% assumed annual growth
1% assumed reserve fund investments growth
Assessment collections are higher than originally anticipated due to increased occupancy at the hotels that comprise the District.
Incentive funds are committed to future scheduled events. These funds will not be expended until the event occurs.

10. Individual Hotel
Application Program

11. Program Overview
The Individual Hotel Incentive Program is designed to provide DTPID participating hotels the opportunity to apply for funding to attract additional in-house meetings to their properties.
As with all other DTPID expenditures, the program is subject to 10-to-1 return on investment (hotel room night revenue generated).

12. Program Overview Program limited to 5% of DTPID budget annually.
Properties limited to $50,000 annually.
Only DTPID participant hotels are eligible.
Limited to single property events.
Events receiving other DTPID funds are ineligible.

13. Program Overview
Limited to events using 25% or more of applicant property’s room inventory at peak.
Limited to events with $7,500+ in lodging revenue.
Distribution (approximate) based on hotel size:
1000+ rooms 0%
rooms 16%
rooms 84%

14. Process Identify target meetings/groups (not currently booked):
New - incentive to attract new business
Retention - incentive to retain or grow existing business
Forecast potential room lodging revenue:
room block x room rate

15. Process Submit application 60 days prior to event.
Approval subject to funding availability and acceptance by program administrator.
Submit final report within 30 days after event.
Reimbursement payment will be made within 30 days of receipt and acceptance of final report.

16. Example
Corporate group considering Dallas area meeting in June of 2017.
Up to 50 rooms for 3 nights.
Incentive could help DTPID hotel win business from non-participating hotels and properties outside city limits.
Multiple properties may apply, but only one win.

17. Example Forecast potential room lodging revenue:
50 rooms x 3 nights x $159 room rate = $23,850
10-to-1 ROI requirement:
$2,385 maximum funding available

18. Example
Submit application and receive approval from program administrator.
After event submit final report showing actual lodging revenue.
Reimbursement will be amount originally approved or 10% of actual lodging revenue, whichever is less.

19. Q & A