3. Destination Perspective
Waveney - Rural & Coastal
Waveney Overview
4 Million Visitors
£250,000,000 Tourism Economy
Varied Tourism Offer
Multiple Visitor Profiles

4. Strategic Aims To work in Partnership with Stakeholders
To increase the value of Tourism in a sustainable and responsible way
To market the area of Waveney as The Sunrise Coast

5. The Tourism Strategy Partnership structure and focus
Branding – The Sunrise Coast
Destination Marketing
Product Development
Tourism Regeneration
Information Provision
Visitor Research

6. Waveney’s Built Environment Offer
Lowestoft – Traditional Seaside Resort
Southwold – Classic Seaside Resort
Beccles – Broads Market Town
Bungay – Historic Market Town
Halesworth - Rural Market Town
Kessingland - Seaside Village
The Villages – Rural Suffolk Villages

7. The Natural Environment
The Broads – Britain’s Magical Waterway
The Beaches – Resort and Rural
The Suffolk Coast and Heaths – AONB
Suffolk Countryside – open space, ideal for Walking and Cycling

8. The Attractions and Major Events
1 The Wildlife Park - Africa Alive
2 The Theme Park - Pleasurewood Hills
3 The Historic House and Gardens - Somerleyton Hall
4 The Piers and Promenades – Southwold and Lowestoft
5. The Festival - Lattitude
6.The Air Show– Lowestoft

9. Accommodation Holiday Parks – Coastal and Broads
Camping and Touring – Across District
B&B – Southwold and Lowestoft
Hotels – Lowestoft and Southwold
Self Catering – Rural and Southwold

10. The Partnership-Waveney Tourism Forum
Established 1999, Structured in 2003
To provide guidance and direction for Tourism in Waveney
Executive Board meets 6 times a year
Full Forum comes together twice a year

11. The Partnership –Executive Group
Local Groups – 5 Seats (elected)
Attractions – 4 Seats (nominated)
Accommodation – 5 Seats (nominated)
Events – 2 Seats – (nominated)
Rural Rep. – 1 Seat (nominated)
Academic Rep. – 1 Seat (nominated)
Councillor – 2 Seats (appointed)
LA Officers – 3 Seats (Advisory capacity)

12. The Partnership – Local Groups
Key area local groups focused on localised tourism
Lowestoft Tourism Group – est.2002
Southwold Tourism Group – est. 2010
Bungay Joint Tourism Committee est. 1989
Halesworth Tourism Group – est. 2003
Beccles Tourism Group – est.2006

13. Funding LA Expenditure (Inc 10.4 FTE) Marketing and Development – 200k
Tourist Information 280k
Events 165k
LA Income
Marketing Partners - 30k
Retail Sales – 115k
Events – 27k
Overall Cost to WDC - £473,000 (0.2% of Tourism Economy)

14. The Future

16. The Future Joint Working Amalgamation of Tourism Teams across councils
Combined Strategic Approach
Combining of Destination Marketing
Joint Tourism Budget

17. The Future Destination The Suffolk Coast
Development of New Tourism Strategy
Creation of Suffolk Coast Destination Branding
Creation or Expansion of Tourism Partnership
New Marketing Campaign
Restarting of Research Baselines

18. Principal Service Manager Culture, Tourism and Sport
Any Questions
Asa Morrison
Principal Service Manager
Culture, Tourism and Sport
Waveney District Council