1. BRO Time: What is hospitality and tourism marketing?
What is tourism?
How are hospitality and tourism different?
Where do you see hospitality in Sports, Entertainment and Recreation?

2. Hospitality in SER Marketing
Sports, Entertainment and Recreation Marketing

3. Objectives
Define hospitality and its relationship to the Sports, Entertainment and Recreation Industries
Identify examples of hospitality in the SER Industries
Research examples of hospitality in each of the industries

4. What is Hospitality?
Hospitality is the relationship between a guest and the host.
Reception and Entertainment of guests/visitors/etc.
The industry depends on availability of leisure time and disposable income.

5. Four Sections of Hospitality
Food & Beverage
Businesses that prepare food for customers
Lodging
A business/place that provides a place to sleep for one or more nights
Recreation
Any activity that people do for rest, relaxation and enjoyment
Travel & Tourism
The business of moving people from place to place
Provides those people with services that promote travel and vacations

6. Where do we find Hospitality?
Resorts
Membership clubs
Conventions
Attractions
Sporting event
Special events
Other services for travelers and tourists.

7. Hospitality in Sports Packages for fans Hotel accommodations
Tickets to events
Pre- and post-event parties
Transportation to/from event
Meals
Suites and Box Seats at sporting events

8. Hospitality in Entertainment
Packages for fans
VIP areas for guests
Special pricing
Unlimited drinks/food
Special gifts/items
At the movies
Luxury Theatres
Food/Drinks (Waiters)
Cobb Theater

9. Hospitality in Recreation
Travel Packages
Air fare
Hotel accommodations
Dining out
Theme park tickets
Show tickets
Airport Lounges
Private meeting rooms
Free drinks/snacks
Comfortable seating
Better access to customer service representatives

10. The Tourism Industry
A group of small businesses that encompass travel and transportation vendors for air, rail, auto, cruise, and motor -coach travel
Promote travel and vacations
Distributed by destination marketing firms
Tourism offices (travel agencies)
Convention and visitor centers
Chambers of commerce

11. Remember…it is a SERVICE
It is important to remember that these industries must focus heavily on customer service. While the product (the food, the room, etc.) may be wonderful, the service will be what brings consumers back
A customer will not enjoy their dining experience if they have to wait an hour for their food, even if the food is excellent
A hotel guest will not be satisfied if the sleeping room is beautiful, but the front desk clerk was rude

12. Trends in Hospitality and Tourism
Safety
Food-service regulations – particularly in sanitation
Keyless electronic locks – easy to reset
Airline restrictions and safety protocol – after 9/11
Ecology
Awareness of ecology and interests in protecting the planet
Ecotourism – branch of tourism encompassing adventure tourism and sustainable (green) development of regions

13. Trends in Hospitality and Tourism
Convenience
Websites and internet booking
Casual atmosphere – 24 hour dining, food courts, take-out offerings
Express check in and check out
Special programs for preferred customers
Services such as Wi-Fi

14. Recap: Turn in recap to Ms. Guerrero
What is hospitality?
What are the four sections of hospitality?
Where do we see examples of hospitality in SER?

15. Groups Group 1 – Joon, Sean, Tom, Boochy-Jamaica
Group 2- Daniel, Eamon, Libby, Alex P- Crete
Group 3- Jordan, Kevin, Justin, Greg- South Africa
Group 4- Jack, Austin, Sarah, Manning- Germany
Group 5- Reed, Aaron, Giancarlo, Ahmed- Italy
Group 6- Amik, Veronica, Lucy, Cydney- Madagascar
Group 7- Devon, Christian, Donte, Eric C.- Fiji