1. Enable the Hybrid Data Platform
Play briefing deck

2. Cloud + Enterprise: Our world view has grown
Accelerating the flywheel: Cloud, apps & data
Cloud + Enterprise: Our world view has grown
Apps
Visualization
Data & analytics
Agile business processes
Ecosystem
Data
Cloud
Biz Apps

3. Agile business processes
The market confirms the opportunity
PRISM FY17
6/18/ :51 AM
Apps
Visualization
Data & analytics
Agile business processes
Ecosystem
Ecosystem
$70B total data market
CLOUD
growth over the next 5 years
451 Research CY16 Estimate of Total Data Market Revenue
OLTP
32.2 DW
23.1
Other
4.4
Trad BI;
9.8
Adv
Analytics
6.7
Self-service
BI; 3.4
(incl. advanced analytics)
In 2020…
Digital universe will be 44 zettabytes
& 25B devices
of servers are Linux … opportunity for R Server, HDInsight, & SQL Server
Data
Cloud
Cloud
Biz Apps
Biz Apps
40 %
14 %
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Our challenge

5. Carry message to many AUDIENCES
Infrastructure
Infrastructure Lead
Influence High
Data Architecture
Data Architect/DBA Influence High
Analytics
Analyst/Data Scientist
Influence High
Data platform capabilities targeted to technical decision makers
IoT Connectivity & Data Ingestion
Operational Databases
Big Data & Data Warehouse
Advanced Analytics
Business Intelligence
Buyer
VP LOB
VP Operations SI
ISV
Community
Developer
Cloud
Biz Apps
Data
Power BI
Industry
Leadership
Cortana Intelligence
& IOT
SQL Server
2016
Big Data
& Data
Warehouse
Modern
Apps
& Hybrid
Line of Business
LOB Decision Maker
Influence High

6. Comprehensive. Consistent. Choice.
Land HYBRID data platform & BIG DATA strategy SI
ISV
Community
Developer
Cloud
Biz Apps
Data
Power BI
Industry
Leadership
Cortana Intelligence
& IOT
SQL Server
2016
Big Data
& Data
Warehouse
Modern
Apps
& Hybrid
RELATIONAL
BEYOND RELATIONAL
ON-PREMISES
CLOUD
Database as a service
Azure Data Lake
Azure SQL DB, DocumentDB, Search
Azure SQL DW
SQL Server
Analytics Platform System
Power BI
Azure ML
R Server
Data Lake
Business Analytics &
Intelligence
Databases
Big Data Appliance
Comprehensive. Consistent. Choice.

7. System Center Marketing
Data Platform
Modernization
6/18/2018
HYBRID CLOUD
Higher administration
Shared lower cost
Dedicated higher cost
Lower administration
Improve Mission-critical performance
Virtualize and consolidate
Optimize for TCO and availability and shift CAPEX to OPEX
Discover new insights from within your data
Innovate fast with Hybrid Cloud
Paas & SaaS
Virtualized Database
SQL
IaaS
Virtualized Machines
SQL
Virtual
Private Cloud
Virtualized Machine + Appliance
SQL
Physical
Physical Machine (raw iron)
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. System Center Marketing
Data Platform Migration
System Center Marketing
6/18/2018
Lower cost of acquisition
Lower cost of maintenance
Mission-critical performance
#1 price/performance
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Industry Leader in Operational Database Management Systems
6/18/ :51 AM
Industry Leader in Operational Database Management Systems
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Industry Leader in Operational Database Management Systems
6/18/ :51 AM
Industry Leader in Operational Database Management Systems
Industry Leader in Business Intelligence and Analytics Platforms
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Industry Leader in Operational Database Management Systems
6/18/ :51 AM
Industry Leader in Operational Database Management Systems
Industry Leader in Business Intelligence and Analytics Platforms
Industry Leader in Data Warehouse and Data Management for Analytics
Visionary Leader in Advanced Analytics Platforms
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Top ISV solutions in Enable Hybrid Data Platform
Atavault
NetApp AltaVault cloud-integrated storage enables customers to securely back up data to any cloud at up to 90% less cost compared to on-premises solutions. AltaVault gives customers the power to tap into cloud economics while preserving investments in existing backup infrastructure and meeting backup and recovery service levels.
Key Use Cases/ Benefits
Seamlessly integrates into existing infrastructure
Deduplicates, compresses, and encrypts
Caches recent backups locally, vaults everything to the cloud
Store data in the public or private cloud of choice
Availability: Global
Average Deal Revenue: $7.7K
Link to Marketplace
For SQL Server
ScaleArc’s database load balancing software enables continuous availability of SQL Server-based apps. The software drops into existing environments and enables auto failover that’s transparent to the app – within or between data centers. The software also helps Azure migration, since the software can aggregate smaller database instances and enable cross-region failover.
Key Use Cases/ Benefits
Easy deployment, configuration and management
Centralized web, application and device management
Centrally managed encryption capabilities
Mobile security and management
Availability: Global
Average Deal Revenue: $20.7K
Link to Marketplace

14. SQL Server 2016
Azure SQL Database
DocumentDB
Customer
momentum