1. Local Authority Declaration for Sugar Reduction and Healthier Food
© Chris Young

2. “One out of five children in London is overweight or obese before they start primary school. That number rises to one out of three by the time they start secondary school. It is the single biggest issue that is affecting our children’s lifelong health and their opportunity to have the best start in life. This is simply not good enough and it is a situation we should not tolerate.” 
Sadiq Khan, Mayor of London

3. Introduction
Public commitment endorsed by elected leaders and senior officials
Take at least six different actions across six different key areas
Report progress annually
Existing and new initiatives

4. Areas of action
1 – Tackle advertising and sponsorship 2 – Improve the food controlled or influenced by the council and support the public and voluntary sectors to improve their food offer 3 – Reduce prominence of sugary drinks and actively promote free drinking water 4 – Support businesses and organisations to improve their food offer 5 – Public events 6 – Raise public awareness

5. Blackpool example
Five months from first internal discussions to sign-up
Obesity featuring in national and local media (#GULPchallenge)
Anxieties (loss of revenue) vs. right thing to do
Internal agreement about priority areas

6. Next steps Launch 15 November, City Hall
Measure in Good Food for London report from 2017
Promotion
© LB Tower Hamlets

7. Sofia Parente, London Food Link Officer
Thank you!
Sofia Parente, London Food Link Officer