1. Graphic Design & Illustration
Identity Marks in Design
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2. What is an Identity Mark?
A mark is a ______ _____ that provides an advertising identity to a company, service, business, manufacturer, or individual.
Successful identity marks visually communicate _____ and ______ from the personality of the client they are designed for.
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3. Types of Identity Marks
There are basically six types of identity marks:
______: a visual mark that can easily be displayed with or without text (John Deere)
_______: an internationally understood symbol representing an object or person (Recycle)
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4. Types of Identity Marks, Cont.
________: a formal text that actually names the client and is associated with the identity and spirit of the client; it may be used in conjunction with a logo.
Types of logotypes are:
Initials:
Pictorial:
Abstract:
Combination:
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5. Types of Identity Marks, Cont.
________: a sign or visual image that represents the client and may be textual or visual without depicting the client’s actual name.
Types of symbols are:
_______: (Jaguar, Apple)
_______: (Olympics)
________: (g+)
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6. Types of Identity Marks, Cont.
_______: The legal name or signature of a client, followed by “TM” or “®”
(facebook, Coca-Cola)
_______ ______: displays both the visual symbol and text identity that can either be pronounced as a word or by initials only. (hp, GM)
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7. Purpose of Identity Marks
The purpose of an Identity Mark is to define a ________, _____, or ______, and to represent the ______ in an easily identifiable format.
An Identity Mark should be original in concept and clearly portray what it represents.
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8. The Needs of the Client and Audience to Consider
The styles, shapes, and symbols used in the design need to ______ the _____ that the client wants represented.
Timelessness of the design is ________.
It should work for all applications it is to be used with.
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9. Other Design Considerations
Create a clear, _________ image.
Design with _______.
Use a good positive/negative shape balance.
It should work well in both color and black-and-white.
It should reproduce well at any size.
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