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GCSE Revision (Section B) - Branding and Marketing.

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Presentation on theme: "GCSE Revision (Section B) - Branding and Marketing."— Presentation transcript:

1 GCSE Revision (Section B) - Branding and Marketing

2 Advertising GCSE Revision WHAT IS ADVERTISING?
When a product is manufactured, its existence needs to be made known to the general public, otherwise the product will not sell. Advertising draws the attention of potential consumers to a product. Advertising is a way persuading potential customers to buy the product. Advertising informs potential customers of the products functions and features. Good advertising creates a demand for a product. Good advertising may even create a brand identity for a product or series of products. Advertising seeks to create an image surrounding a product, so that customers feel that they need it. Advertising can promote a new product and increase sales of existing products.

3 Advertising GCSE Revision Types of ADVERTISING

4 Brand Identity / Logo GCSE Revision
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 What do you think makes these successful logos? What is brand identity? How can products be advertised?

5 Brand Identity GCSE Revision Logo Evolution

6 Brand Identity GCSE Revision Logo Evolution

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