1. Using ICTs to Fast Forward the Sustainable Development Goals
#ICT4SDG Campaign
Using ICTs to Fast Forward the Sustainable Development Goals

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ICTs and the SDGs
“The spread of information and communication technology and global interconnectedness has great potential to accelerate human progress, to bridge the digital divide and to develop knowledge societies, as does scientific and technological innovation across areas as diverse as medicine and energy”.
Agenda for Sustainable Development (Paragraph 15)
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ICTs are catalytic drivers to enable the achievement of all the SDGs
Specifically referenced in the SDG targets:
SDG4 Quality Education (4b)
SDG5 Gender Equality (5b)
SDG9 Industry, innovation and Infrastructure (9c)
SDG 17 Partnerships for the Goals (17.8, as a means of implementation)

3. #ICT4SDG Campaign: overview
ITU’s new campaign has been developed to showcase the contribution and success stories of ITU members in the promotion of telecommunications and ICT as a catalyst for sustainable development and the achievement of the SDGs.
The campaign will:
Be anchored in SDG9c, universal and affordable access, and expand out to include all SDGs esp. SDG4, 5, 17.
Demonstrate how achieving global connectivity will lead to significant progress towards achieving all the other SDGs
Flexible campaign enabling member and partner buy-in and ownership ensuring it remains relevant to all ITU stakeholders with targeted messaging. The campaign can be created indefinitely with new stories
Offer a number of platforms for members to showcase their SDG value (SDG microsite, ITU blog, Curation of relevant SDG content, etc.)
Highlighting technical expertise with societal impact of ITU’s work

4. Using the tagline “fast forward together” we will be highlighting the potential of ICTs to be catalytic drivers towards achieving the SDGs
The fast forward together can be adapted, e.g.
fast forward health
fast forward education
fast forward climate action

5. Available content Online toolkit
SDG microsite on ITU’s domain ;
New look and feel and branding underway, incl. toolkit integration
More SDG specific content will be added on an on-going basis
Dedicated YouTube #ICT4SDG channel, including
Videos of Broadband Commission members
Dr. David Nabarro, UN Special Adviser on the 2030 Agenda for Sustainable Development, interviewed on the role of ICTs for the SDGs
Blog posts on ICT4SDGs are regularly being added
Mapping tool
Posters and Roll-ups
Available online with regular addition of content
Powerful short examples of ICT contributions to achieving the SDGs with colourful backgrounds using the colour of the specific SDG logo it refers to. One poster per SDG

8. Currently underway
Support and work with members in use of the collaterals
Create additional posters for the remaining SDGs
Animated e-posters of the SDG posters and animated gifs for social media
Formalizing collaboration on SDG-9 with UNIDO, incl. setting up a SDG-9 mini summit at WSIS
ITU News e-magazine edition focusing on the SDGs 1st June
Ramping up social media presence on #ICT4SDG

9. Engage with external partners
Showcase examples of their use of ICTs in achieving the SDGs
Enable them to use our posters and add their branding or re-create their own posters using our content
Share stories on our dedicated website
Plan joint events and collaboration

10. Planned
Expand our capacity at identifying and communicating information on SDG indicators
Identify more partners and engage all interested stakeholders
Enable them to use our posters and add their branding or re-create their own posters using our content
Share stories on our dedicated website
Identify #ICT4SDG stories from members and partners and help spread the word on SDG contributions of ICTs using new branding
Story-gathering: curation of third party SDG content and events
Photo booth concept

11. Booth Concept – Putting Yourself into the Campaign
ITU stakeholders will be able to re-create the poster designs and their look and feel with a booth where they can take a picture of themselves in front of the background illustrating the SDG of their choice.
Photo-opportunities for:
ITU staff
ITU Members
Other stakeholders
Can be located at HQ or in stands at events

12. Example of Output BE HE@LTHY, BE MOBILE.
I support the transformative power of mHealth
Collaboration with various stakeholders is paramount in achieving the SDGs
Broadband infrastructure is essential to achieve the SDGs

13. Contact: ict4sdg@itu.int
How can you contribute?
Share your stories, data, ideas etc.:
ITU’s SDG specific microsite
ITU blog page, currently being revamped and with an increased focus in the SDGs
ITU #ICT4SDG social media content
ITU’s curation of third party #ICT4SDG content (links, events, etc.)
Use existing content and repackage them for your needs
Together we can encourage global decision makers and key influencers to ensure that ICTs play their central to the global development agenda – #ICT4SDG!
Contact:

14. Contact: ict4sdg@itu.int
Questions?
Contact: