1. The Evolution of SCEC’s
Reaching Out to a World in Motion:
The Evolution of SCEC’s
Communication, Education and Outreach Programs By
SCEC Director for Outreach
Jill Andrews
For the SCEC Annual Meeting
September 2000
SLIDE #1: TITLE

2. The First Decade Program Plans Mission Community Partners Audiences
Products
Sample Projects

3. SCEC CEO Highlights and the Future
The CEO PROGRAM PLAN was Developed on the Basis of Two-Way Communication and in Concert with our Partners and Audiences
Lessons Learned:
Application requires interpretation of results.
Scientific knowledge is primarily determined by the research community, but issues related to public concern (e.g., hazard awareness, public safety, mitigation efforts) and end user requirements (i.e., “user friendly” products) are critical to facilitating application of that knowledge.
Successful communication requires shared responsibility.
SCEC Outreach, continuously evolving since its inception in 1992, emphasizes the importance of programmatic flexibility as new communications tools, technologies and methods arise. Our outreach team has become an effective broker of information.
September 2000
SCEC CEO Highlights and the Future

4. SCEC CEO Highlights and the Future
The SCEC CEO Mission
To increase earthquake awareness and knowledge so that people take actions that improve safety and reduce loss.
HOW WE PUT THE PIECES TOGETHER
Answering to NSF’s mandate for every Science and Technology Center to create an education and knowledge transfer program, the SCEC Board of Directors endorsed its Outreach program mission, formed in concert with 50 representatives of its various partners and audiences in 1995:
To increase earthquake awareness and knowledge so that people take actions that improve safety and reduce loss.
To fulfill this mission, we have developed a results-oriented program, run by a team of three full time employees, one half-time employee, and the support of students, volunteers, and partner organizations.
September 2000
SCEC CEO Highlights and the Future

5. WE REPRESENT THE SCEC COMMUNITY OF RESEARCHERS
150 leading earthquake scientists
250+ other researchers, post-docs and students
30+ academic institutions
50 partner organizations worldwide
We represent over 150 leading earthquake scientists from more than 30 academic institutions (a total of 423 people make up today’s SCEC community of researchers , including principal investigators, post-docs, and students). We enjoy working partnerships with more than 50 other earthquake science, engineering, education, and government organizations worldwide. These numbers alone demand that we must be responsive to change as research results emerge and understanding of earthquakes increases.
A successful outreach effort
requires programmatic flexibility
and responsiveness to change
September 2000
SCEC CEO Highlights and the Future

6. Products and Mechanisms for Dissemination (p. 23, Proceedings) (Pp
Products and Mechanisms for Dissemination (p. 23, Proceedings) (Pp , Proceedings, lists current activities / descriptions)
Products
Level 1
Fact Sheets/Maps/Videos
FAQs/Interviews
Reprints/Press Releases
Working Group Reports
Newsletters
“Roots” Updates
Level 2
Consensus Documents
Annual Reports
Proceedings
Maps/Databases
Phase “N”
“Glossy” Brochures
Dissemination Mechanisms
Workshops/Seminars
Short Courses
Web Pages
Education Modules
Partnerships
Mailings/ Lists
Exhibits
Curriculum Development
Speaker’s Bureau
Press Conferences
Internships
Field Trips
Evaluation / Follow Through Mechanisms
(Our activities as well as those of our partners which are based on our products)
Workshops
Short Courses
Surveys
Social Science Studies
Policies Enacted
Partnerships
(Results and Processes)
SCEC Science
September 2000
SCEC CEO Highlights and the Future

7. SCEC CEO Highlights and the Future
Partners in Academia
State
20+ Institutions / Organizations including SCEC core institutions / affiliates, PEER and CUREe
National
25+ Agencies / Organizations including
US Geological Survey,
MCEER, and MAE
International
15+ Institutions / Organizations including IRIS, EERI
Countries include Canada, Mexico, France, Greece, Italy, China, Japan, New Zealand, Turkey
Partners in Government
Local (679)
Cities and Counties of southern California:
Building Officials
Emergency Planners & Responders
Urban Planners
Public Utilities (water, power)
State (230)
CA Div Mines & Geology
CA OES
CA Seismic Safety Commission
CALTRANS
WSSPC
NV Bureau Mines & Geology
Federal (328)
NSF
US Geological Survey
FEMA / NEP
National Labs:
NASA/ JPL
Livermore
Los Alamos
SIDE #5 - 6 & 7: WHO ARE OUR PARTNERS?
Partnerships in academia, government, industry and education aid us in assessment, evaluation and follow through by participating in our advisory groups and providing cost-sharing and matching funds to support joint workshops, short courses, and other activities such as earthquake-related social science studies and examination of policy issues and implications.
September 2000
SCEC CEO Highlights and the Future

8. Partners in Industry (Profit, Non-profit)
Insurance Education Associations: IEA, CAIP, CEA, IBHS
Engineering: SEAOSC, EERI, ASCE
Emergency Planners/Responders: Red Cross, BICEPP, ACP
Private/For-profit (2550)
Insurers & Reinsurers
Risk Analysis Consultants
Design, Engineering Consultants
Geotechnical Consultants
Planners
Media Organizations
Partners in Education (1,000)
SCEC Community of Researchers, Students
USGS Civic presentations; web-based curricula; K-12 products
PEER interns
CUREe Woodframe Project, Engineering/Science Symposia, HAZUS, E-3 Project
California K12 Alliance education modules creation and review
IRIS E-3 Project, middle school education modules support
DLESE E-3 Project, digital libraries community involvement
Museums earth science / earthquake exhibits, docent training, educational curricula, hands-on activities, field trips
LACOE earth science curricula
Red Cross earth science curricula
IBHS Seismic Sleuths video
AGU, FEMA Seismic Sleuths curriculum revisions
SIDE #5: PARTNERSHIPS
They also provide us with the ability to reach larger audiences far beyond the borders of our study region. Since 1995, SCEC’s outreach philosophy and program have been shared annually by invitations to earthquake science and engineering workshops and symposia throughout the United States as well as other countries such as Canada, Italy, New Zealand, China, Greece, and Japan. We recently learned that Istanbul, Turkey, with an at-risk population of more than 11 million, is creating an earthquake public awareness and education program that will be modeled on the SCEC outreach program.
September 2000
SCEC CEO Highlights and the Future

9. Participants Database, Audiences:
SCEC Audiences
Participants Database, Audiences:
1995 = = ~7500 and growing
SLIDE #9: WHO ARE OUR AUDIENCES?
As we built the program, we came to realize that numerous methods, models and strategies for outreach exist; our challenge was to select the right kinds of communications activities, target the appropriate audiences, and present them at the right places and the right times. We divided our outreach efforts into three logical programmatic areas to fit our mission: public awareness (for media, civic groups and the general public); education (for students, educators, and working professionals); and knowledge transfer (for technical professionals and other scientists and engineers).
SCEC products largely focus on the needs of students, educators, and general public. A distinction should be made here – through our partnerships for knowledge transfer with agencies charged with producing official products that feature our scientific results, we are able to conduct workshops that promote understanding and support of these items, such as official maps, databases, technical reports and documents.
You’ve heard the laundry list of our activities – here are a few samples of actual projects in partnership with the USGS.
USGS provides scientific and outreach support through an annual contribution of NEHRP funds. Numerous USGS Scientists hold positions in SCEC (Board of Directors, Steering Committee, Advisory Council, Research Utilization Council, etc.)Cooperative agreement to work closely with Outreach personnel in Pasadena and Menlo Park on education activities such as resources via the www, media coordination, post-earthquake planning, presentations to civic groups and schools, and other education-related projects.
September 2000
SCEC CEO Highlights and the Future

10. SCEC CEO Highlights and the Future
What’s Next? The First Decade: Weaving SCEC CEO into the Highlights Document and Future Proposals
Southern California as a Natural Laboratory
The Landers Story
The LA Basin Story
Data Collection, Synthesis, and Products
Hazard Estimation
Fault System Behavior
Communication, Education and Outreach
September 2000
SCEC CEO Highlights and the Future

11. SCEC CEO Highlights and the Future
Looking Ahead, We Are... Exploring opportunities for closer collaboration and joint activities with our partners to minimize duplication, leverage resources and enhance each others’ outreach efforts.
With USGS: Work together to provide information and resources to the media and the general public, such as:
A USGS/SCEC revision and re-release of “Putting Down Roots in Earthquake Country”
Co-production of web pages, information sheets, news articles via INSTANeT News Service
Cooperative agreements for pre- and post-eq plans and response
Cooperative support for SCEC CEO RMOSR and USGS speaker series
Co-production of K-12 educational materials, fault guides, museum exhibits and other education-related projects
With USGS, NSF, NASA/JPL and others: continue joint CEO activities related to large-scale scientific projects based on our experience with LARSE I and II and SCIGN:
Regional Earthquake Likelihood Models
Plate Boundary Observatory
USArray
EarthScope
September 2000
SCEC CEO Highlights and the Future

12. SCEC CEO Highlights and the Future
With USGS, NSF, FEMA, IRIS, PEER, CUREe and other information providers: Web Services, Digital Products
~10,000 Visitors/week (three-fold increase since INSTANeT)
Electronic Encyclopedia of Earthquakes (E3)
Funded by NSF.
Partners are SCEC, CUREe, IRIS.
Objective is to synthesize earthquake data and explanatory information and provide broad access via the WWW in context of Digital Library for Earth Systems Education (DLESE). Pilot may be expanded with future DLESE funding.
~250,000 Visitors/week
Funded by NSF, FEMA
Managed by SCEC, MCEER. Partners include PEER, CUREe, MAE, EERI, NHRAIC.
Features hundreds of links with all earthquake-related organizations.
SLIDE #12: WEBSERVICES
Another example of a cooperative among SCEC institutions and its partners at the USGS Pasadena office and Caltech is the SCEC Webservice.
The sites combined receive over a million hits per month. They feature archives and full articles from our SCEC INSTANeT News Service, a weekly electronic newsletter; SCEC research and data; Outreach activities; Earthquake information, SCEC databases and resources; education modules; and links to SCEC scientists’ web sites.
With MCEER and ~50 other earthquake information providers, SCEC contributes to the Earthquake Information Providers’ (EqIP) webservice. I now chair the EqIP steering committee and Mark Benthien provides advice on web-related technical issues. See
With nearly $90,000 provided by NSF Education, we are launching a pilot project to develop content for the DLESE. E3 is a collaborative effort among SCEC, CUREe and IRIS.
September 2000
SCEC CEO Highlights and the Future

13. SCEC CEO Highlights and the Future
Workshops, Shortcourses using GIS and New Risk Management Tools Such as HAZUS
With USGS, CDMG, WSSPC: For Insurers, Bankers
With State and Local Governments: For Risk Managers, Building Officials, Planners
Latest earthquake research results
How to use public hazard maps
Using our expertise in workshop development and facilitation, we
Interpretation of maps and software for damage / loss estimation
How and why the maps came into existence
How are Zones of Deformation depicted
Collection of input on usefulness of these tools and similar tools, such as HAZUS
Insurance policy and earthquakes
can move toward greater use and understanding of loss estimation tools such as FEMA’s HAZUS.
FEMA and the OES have promised support for a SCEC- based Southern California HAZUS Users’ Group (based on successful BAHUG).
Partners would be USGS, CDMG, Army Corps of Engineers, Cities and Counties of Los Angeles and Corporations with large, vulnerable facilities.
September 2000
SCEC CEO Highlights and the Future

14. SCEC CEO Highlights and the Future
HAZUS (Hazards US): A Proposal to Create a Southern California HAZUS Users’ Group
FEMA Report:
Fifty percent of the expected average dollar loss caused by earthquakes in the U.S. is due to extreme earthquake-related risk (potential loss due to casualties, building and infrastructure damage, business disruption, etc.) in southern California.
Twenty-five percent of the risk is in Los Angeles County alone.
Despite these facts, no southern California GIS laboratory, training facility and HAZUS user group exists.
Using our expertise in workshop development and facilitation, we can move toward greater use and understanding of loss estimation tools such as FEMA’s HAZUS.
FEMA and the OES have promised support for a SCEC-based Southern California HAZUS Users’ Group (based on successful BAHUG).
Our partners would be USGS, CDMG, Army Corps of Engineers, Cities and Counties of Los Angeles and Corporations with large, vulnerable facilities.
Iinsert info on hazus report here!
September 2000
SCEC CEO Highlights and the Future

15. HAZUS (Hazards US): A Southern California HAZUS Users’ Group
Sample Projects
Conduct and facilitate training workshops for scientists and technical professionals
Collaborate on product development, technical reports, databases
Co-produce maps and scenarios
Coordinate with BAHUG on policy and implementation issues
Results
We can improve earth science inputs used by HAZUS to calculate ground shaking
We can foster implementation through facilitating a Southern California HAZUS Users’ Group
We can assist citizens and local governments in preparedness response.
September 2000
SCEC CEO Highlights and the Future

16. Future Funding Opportunities
After the next damaging earthquake: Have a proposal ready for FEMA and the State of California.
Get involved with the risk management community: Begin by forming a southern Calilfornia HAZUS users’ group to serve local governments, industry, and planning and response agencies with improved scenarios, training and products.
FEMA: ~$100,000 / year
OES: ~$85,000 / year (cost sharing – 2 employees)
Seek support from private corporations, foundations.
Expand partnerships to leverage existing funds.
September 2000
SCEC CEO Highlights and the Future

17. SCEC CEO Highlights and the Future
Beyond CEO
Scientists, students and others are involved in other communication, education, and outreach activities.
Efforts and contributions should be acknowledged as an integral part of SCEC outreach.
SCEC CEO welcomes contributions by the SCEC community. We need this information for a new proposal - please let us know about your activities!
Joint USGS-SCEC CEO Awards will be distributed once per year (tomorrow!)
September 2000
SCEC CEO Highlights and the Future

18. SCEC CEO Highlights and the Future
Conclusion
This presentation does not represent the depth or magnitude of the programs in place - visit our posters and talk to us about our other projects.
Let us know what YOU can contribute to the SCEC CEO Highlights.
Let us know what YOU can do to participate in future CEO activities.
SLIDE #13
In conclusion, this presentation doesn’t do justice to the magnitude and depth of the programs we have in place. We would like to once again emphasize the importance we place on partnerships, and seek to collaborate more closely with the USGS and other organizations as we continue to evolve.
LET US KNOW WHAT YOU CAN CONTRIBUTE TO THE HIGHLIGHTS OF SCEC - AND WHAT YOU WOULD LIKE TO DO TO HELP US WITH OUR NEW PROPOSAL.
September 2000
SCEC CEO Highlights and the Future