1.
Claim
Your
Expertise
Deborah Giboa, MD

2. WHY SHOULD YOU?
Grow
Earn
Preach
HELP PEOPLE!

3. WHAT DOES IT GET YOU? Conference speaker Book published Columnist
Brand ambassador
Attendees
at a session
Consulting gigs
Columnist
TV appearance
Advisory Board
Collaboration
Community
Product development
$$$$

4. EXPERT IN WHAT?! Look at your content Ask your tribe
Survey your audience
Training+Experiences (ALL)+POV
What problem do you want to solve?

5. WHICH SILOS?
Digital content: Blogging, Social media, Guest writing, Video…
Published work: Books, Magazines, newsletters…
Speaking: live events, webinars, ecourses…
Media: interviews, quotes, podcasts…
SOCIAL GOOD

6. HOW TO CLAIM YOUR EXPERTISE
Become the go-to source:
For Friends
For organizations
For Communities
For Media: HARO helpareporter.com

7. Pick a topic you know well
Start with a compliment
Give two juicy answers
Powerfully pitch your expertise
Tease more answers
Promise QUICK turnaround

8. CLAIM YOUR EXPERTISE

9. GETTING THE GIGS Who needs your message? Where are you already in?
Who do you know?
Who could you meet?

10. HOW DO YOU GET IT? Find a connection ID the decision-maker.
~ Never take a no from someone who doesn’t have the power to give a yes.
~Ask great questions.
~Name the problem you can solve.
Be more than they imagined!

11. HOW DO YOU GET PAID? What’s your “happy” price?
Saying yes to something means saying no to something else
You owe it to someone

12. Private page for Pittsburgh Alliance: www.AskDoctorG.com/join
/AskDocG
@AskDocG

13. Grab these today!
Available now!