1. Eastside Strength and Conditioning
Ellensburg, WA
ESC

3. About Us
Eastside Strength and Conditioning is one of the premier athletic training facilities in the Pacific Northwest. Our mission is to provide the highest quality equipment and sport specific training for serious athletes of all disciplines; including powerlifting, Olympic weightlifting, football, and martial arts. We also work closely with members of the United States military as well as firefighters and other first responders. If you depend on your fitness for a living, come to Eastside Strength and Conditioning and we will get you in the best shape of your life!

4. Why?
Strength and conditioning facilities differ from health clubs in the fact that they generally cater towards more serious athletes with sport specific training needs. These gyms focus on functional athletic training: traditional barbell lifting, circuits, and functional movements (pushing, pulling, sprinting, and jumping). Health clubs, on the other hand, have mostly phased out functional training in favor of more user friendly machines, and often do not allow the more intense styles of training that serious athletes demand. Strength and conditioning facilities tend to be few and far between, and the ones that do exist are often exclusive facilities available to only the most elite athletes. My proposition is to open a strength and conditioning facility in Ellensburg, Washington, that will be accessible to everyone at an affordable rate of fifty dollars per month.

5. World Class Coaches
No matter what your fitness goals are, Eastside Strength and Conditioning has the expert coaches and trainers to turn those dreams into a reality! All of our trainers are NSCA certified Strength and Conditioning Specialists. In addition, we also have coaches who specialize in specific sports include football, powerlifting, strongman, Olympic weightlifting, and martial arts. These coaches have many years of experience practicing their sport at a high level, as well as advanced sports science degrees and certifications. If you have sport specific training needs, then Eastside Strength and Conditioning is the gym for you!

6. Market Research

7. 5 Year Trends
These tables from the 2016 U.S. Industry and Market Outlook Report for Fitness and Recreational Centers project steady growth in this industry for the next five years.

8. Member Dues
Research shows that median annual health club dues are $69 per month. The monthly dues at ESC will be significantly lower than the average to make it more accessible to a wider range of people.

9. Memberships and Pricing at ESC
1 Year: $50/month
Month to Month: $55/month
Student: $45/month
Joining Fee: $45
Day Pass: $10
Week Pass: $25
One Month Pass: $45
3 Months Paid in Full: $125
1 Year Paid in Full: $425
Personal Training: $50/hour
Sport Specific Training with an expert coach: $65/hour

10. How?
So how will we be able to offer a top notch athletic training facility to the people of Ellensburg at a competitive price? By providing athletes with the bare essentials: everything they need and nothing they don’t. Our aim is to invest heavily in high quality, yet functional training equipment, while at the same time cutting costs by eliminating all the unnecessary bells and whistles that you typically find at corporate health clubs (TVs, Spas, and membership salespeople just to name a few). Think of it this way. We will not require more equipment or more expensive equipment than other gyms. Instead we will utilize different equipment. You won’t find rows upon rows of weight and cardio machines at our gym. Instead you will find a wide variety of functional training equipment: things like barbells and dumbbells. The benefit of free weights is that they are suitable for a wide range of movements and can serve many different functions. They are also superior for athletes because they require the use of more muscle groups. Machines on the other hand, are usually designed to perform a single movement targeting a specific muscle group. In general, they tend to be less functional, less durable, and significantly more expensive than free weights. Our main supplier will be Rouge Fitness, a reputable manufacturer of high quality, American made strength and conditioning equipment.

11. Equipment
Large selection of plates including bumper, steel, powerlifting plates
Wide variety of specialty bars including Olympic, safety squat, cambered, duffalo, trap, multi-grip, and deadlift bars
EliteFTS Deluxe Monolift
3 Forza competition benches
2 sets of dumbbells up to 150 lbs
5 Olympic lifting platforms
5 Deadlifting platforms with hooks for bands
5 squat/pullup racks
25 ft. climbing rope
A wide variety of strongman equipment including yokes, logs, and stones
50 yard AstroTurf strip for sprint and agility work
Functional training equipment including sleds, boxes, kettlebells, and sandbags
A wide selection of conditioning equipment including True Form treadmills, Concept 2 rowing machines, Ski Ergs, and Air Assault bikes

12. Equipment
This chart from the Internatinal Journal of Sports Science & Coaching shows how frequently different types of functional fitness equipment is utilized. This provides valuable information for guiding equipment purchases at ESC.

13. Projected Income DEPOSITS Deposits2 DESCRIPTION BANK BALANCE $800.00£
$300.00
$13,000.00
£ ,400.00
member due
$13,300.00
$8,000.00
£ ,400.00
joining fee
($400.00)
$17,000.00
£ ,600.00
personal training
$10,100.00
$4,000.00
£ ,200.00
annual fee
$10,400.00
$9,000.00
£ ,200.00
merchandise
$15,700.00
$51,800.00
£ ,440.00
$ (18,205.53)

14. Projected Expenses

15. Contact Us Eastside Strength and Conditioning 1206 University Way
Ellensburg, WA
(509)

16. Thanks for Watching!
ESC