1. Point, explain and explain (3)
Short 2 part definition
1 part definition & example
Point and explain (2)
Point, explain and explain (3)
Outline
(2 or 3 marks)
What is meant by … (2 marks)
Explain
(3 marks)
Use words like – results in, leads to, means that, because
Using your knowledge …. Assess (10)
Exam
technique
Choice (6 or 8)
As with discuss but more detail
4 paras
Discuss/Assess
Evaluate (6,8,10)
3 paragraphs
RELATE TO CASE STUDY
Make decision
2 developed points (for same choice or 1 of each)`
3 paras
Relate to case study
2 to 3 developed points
Positives and negatives
CONCLUSION

2. Application
There are a great deal of marks available on the exam paper for application.
Think about C U PS
C = Competitors
U = U S P
P = Product
S = Scenario
Make sure you have read the case studies VERY carefully, they have been written for a reason.

3. General points
If there is a case study or a business named then RELATE YOUR ANSWER TO THE BUSINESS
For calculations always show workings
You can also get marks for showing formula
* means marks for use of business terminology and quality of written work
Use paragraphs for higher mark questions
Underline trigger and other key words