1. Grobalization/glocalization of Something/nothing
TV formats

2. Glocal
Grobal
Local-driven; often exists in a global context (for example, immigrants-opened restaurant.)
A powerful entity (such as corporation) imposes its will on the local.

3. “Indigenously conceived” (p
“Indigenously conceived” (p. 173) and controlled, rich distinctive flavor.
“centrally conceived, controlled” (p. 172), no distinctive flavor.
Something
Nothing

4. Glocal Something Nothing Grobal
Craft Barn
Local Crafts
Craftsperson
Demonstration
Souvenir shop
Tourist Trinkets
Souvenir Shop Clerk
Help Yourself
Museum
Touring Art Exhibition
Knowledgeable Guide
Guided Tour of Collection
McDonald’s
Big Mac
McWorker
Drive-Thru Window
Glocal
Something
Nothing
Grobal
Fig. 8.1 The relationship between glocal-grobal and something nothing with examples

5. Glocal Something Nothing Grobal A Boston translation
Boston Public Market
Duck Tour
Museum of Fine Arts
Dunkin’
Something
Nothing
Grobal
A Boston translation

6. 1. Global (commercially driven)
English-speaking or dubbed from English
From the U.S. and the U.K. to the rest of the world
The exception is Japanese animation.

7. Two directions of flows:
1. Dominant (global North with U.S. being the core)
2. Contra-flows (peripheries to the Global North; but also South-South flow).

8. Contra flow
Dominant flow
Dominant flow

9. Dominant, global media flows
U.S. leaders in global media export market.
U.K. the leader in selling TV formats

10. The Canadian Idol – a.

11. Contra-flows (transnational, geo-cultural)
Easternisation and south-south (e.g. Bollywood films exported to Africa)
Origins from China Japan, S. Korea, Brazil, and India
Urban creative hubs: Cairo (Arabic TV dramas), Hong Kong (films and music), Mumbai (films and music)
South to North flow: Telenovelas, Korean/Indian films, Al Jazeera

12. The Iron Chef