1. Section 12.1 Section 12.2 Discuss the functions of a Web site
Create a feedback form
Compare and contrast option buttons and check boxes
Section 12.2
Explain the use of privacy policies
Compare and contrast Web site privacy and security
Discuss security measures used by e-commerce sites

2. Examining an E-commerce Web Sitepp
Examining an E-commerce Web Site
12.1
Guide to Reading
Main Ideas
Many e-commerce sites exist to provide information about a company and its products. Feedback forms allow visitors to share their thoughts about the business, the products, and the site.
Key Terms
feedback form
scroll box
option button
check box

3. Examining an E-commerce Web Sitepp
Examining an E-commerce Web Site
12.1
Examining the WebTee.biz Site
Many businesses use Web sites to present information about their products and services.
The WebTee.biz Web site is a B2C e-commerce site. The site performs several functions:
It gives the company a presence on the Web.
It showcases the company’s products and services.
It gives visitors a chance to contact and interact with the company in various ways.

4. Examining an E-commerce Web Sitepp
Examining an E-commerce Web Site
12.1
Examining the WebTee.biz Site
The WebTee.biz Web site consists of five main pages, with a child on one of the pages.
Home
Products
FAQ
Press Release
Contact Us
Order Form

5. Examining an E-commerce Web Sitepp
Examining an E-commerce Web Site
12.1
Enhancing the WebTee.biz Site
You can enhance a simple site like the WebTee.biz site with certain useful features:
Feedback form
Scroll box
Option button
Check box
option button A type of form field that allows visitors to choose only one option from a list of available options; also known as a radio button. (p. 324)
check box A form field option that allows visitors to choose as many items from a list as they desire. (p. 326)

6. Examining an E-commerce Web Sitepp
Examining an E-commerce Web Site
12.1
Enhancing the WebTee.biz Site
Check boxes allow visitors to select as many choices as they desire.

7. Examining an E-commerce Web Sitepp
Examining an E-commerce Web Site
12.1
Activity 12A – Exploring the WebTee.biz Web Site (p. 321)
Activity 12B – Adding a Feedback Form (p. 323)
Activity 12C – Adding Option Buttons (p. 324)
Activity 12D – Adding Check Boxes (p. 326)

8. Web Site Privacy and Securitypp
Web Site Privacy and Security
12.2
Guide to Reading
Main Ideas
E-commerce sites work to maintain the privacy of their customers. They must also try to ensure that business conducted over the Internet is secure.
Key Terms
privacy
cookie
privacy policy
security
data encryption
SSL (Secure Socket Layer)
digital certificate

9. Web Site Privacy and Securitypp
Web Site Privacy and Security
12.2
Web Site Privacy
While customers have an expectation of privacy on the Web, many e-commerce sites use cookies to gather information.
Many Web sites post privacy policies to explain to users how they can control the amount of information they give to the sites.
privacy The ethical online collection and use of visitors’ personal information. (p. 329)
cookie A small data file that a Web site writes to a visitor’s hard drive containing personal information such as login or registration information. (p. 329)
privacy policy A written statement that outlines what information the Web site collects about visitors and explains how that information will be used. (p. 330)

10. Web Site Privacy and Securitypp
Web Site Privacy and Security
12.2
Web Site Security
E-commerce companies must be very concerned with security issues.
Some effective ways to protect information on the Web are:
Data encryption
Digital certificates
security The protection of data from unauthorized access, both on the Web server and during transmission over the Web. (p. 331)
data encryption Security measure in which sensitive information is encoded and decoded as it is transferred across the Internet. (p. 332)
digital certificate A document issued by an independent certification authority that confirms a business’s credentials. (p. 332)

11. Web Site Privacy and Securitypp
Web Site Privacy and Security
12.2
Web Site Security
The most commonly used data encryption method among Web site publishers is SSL (Secure Socket Layer).
SSL uses an encryption algorithm specifically designed to protect data transmitted across the Internet.
Secure Socket Layer (SSL) An authentication and encryption method developed by Netscape Communications used to protect communications between client and server (p. 332)

12. Web Site Privacy and Securitypp
Web Site Privacy and Security
12.2
Web Site Security
Double-clicking on the SSL padlock allows you to view a site’s digital certificate.

13. Web Site Privacy and Securitypp
Web Site Privacy and Security
12.2
Activity 12E – Adding a Privacy Policy (p. 330)

14. Chapter 12
Resources
For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.