1. Leveraging Rich Media Content Such as 360 Images and Video to Drive More Bookings for Your Hotel:
January , 2004

2. The Opportunity It starts with the Internet…
In 2004, hotels will generate 15% of their bookings directly on the Internet. Since 50% of Americans who research travel online book offline (PhoCusWright), another 15% of hotel bookings will be generated offline from consumers who researched online.
On average, leisure travelers visit 4 to 7 websites when researching properties online with business travelers visiting 3 to 5 websites
Travel sites such as Travelocity and Expedia not only account for almost 50% of hotels’ online bookings but also play a key role for driving traffic back to the hotels’ own sites: for every person who books a hotel on one of these sites another one “discovers” the hotel on those sites and then goes back to the hotel’s own website to make the booking

3. Why Interactive Content?
“The travel category has been entirely transformed by online
marketing — of all product categories surveyed, interactive marketing
has impact, and often the greatest, at every stage of the purchase process.” - DoubleClick, March 2003
Most Influential Media on Learning Stage of Purchase Process (DoubleClick):

4. Why Rich Content? (cont’d)
It’s about what drives the online traveler’s booking decision….
Location
Expected
Consumer
Experience
Perceived Value
Price

5. What’s Rcich Content Got To Do With It? (cont’d)
It’s about what communicates a hotel’s “Consumer Experience” to the online traveler…
Rich Content:
Still Images
360 Virtual Tours
Flash
Audio Clips
Slide Shows
Video Clips
Etc.
Branding
(the Brand’s “Message”)
Merchandising
(the Hotel’s “Message”)
Distribution
(Delivering the “Message” when/where the online traveler is researching/booking travel online)
Online Travel Points
of Purchase & Research:
Your Own Website
Brand Website
3rd Party Travel Sites

6. Why Rich Content? (cont’d)
It’s about the power of Rich content…
Rich media generates click-through rates 4X to 5X the average for non-rich media (DoubleClick, May 2003)
A January 2002 study by Carlson showed that Radisson hotels using VFMI rich media generated an average of 52% more online revenue from the Radisson.com website (alone) than hotels that did not
VFM Interactive hotel rich content generates click-through rates of 12%

7. Conclusion For Hoteliers
The Internet is the most important influencer of the travel buying decision
Online travelers choose hotels based on “perceived value”, a function of the expected consumer experience and price
If you are not competing based on the consumer experience, then you are competing based on price
Rich content can help you to effectively merchandise your hotel’s expected consumer experience
You Need Rich Content !
You Need a Rich Content Distribution Strategy !

8. VFM Interactive Inc.
VFMI produces video and other content specifically designed to drive more bookings for your property
VFMI draws attention to your unique value, and sells your hotel on its special features, not on price
VFMI is an approved vendor to Marriott, Starwood, Wyndham, Carlson, Choice, IC Hotels Group, Interstate and others
VFMI distributes interactive content on a subscription basis for more than 700 individual hotel and resort properties

9. Distribution Network (cont’d)
Your content is then distributed to over 5000 travel websites and affiliates including:

10. Distribution Network (cont’d)
Your content is posted on travel websites with which your property and VFM Interactive has a mutual relationship
The content icon clearly stands out and differentiates your hotel from your competitors
VFMI allows you to receive a unlimited number of playbacks to satisfy the consumers need to view your property before booking

11. Distribution Network (cont’d)

12. Distribution Network (cont’d)

13. Distribution Network (cont’d)

14. The VFMI Interactive Content Exchange ASP
VFMI Viewer Features:
Displays available electronic media for a hotel (photos, virtual tours, video, etc.)
Easy navigation
Can deliver unlimited number of images and other hotel content
Extensive tracking
Confidential

15. What are Hotels and Travel Distributors Saying ?
“VFM Interactive’s hotel and resort videos are another great source of relevant information that we are now able to provide to our users to enhance their travel research experience on TripAdvisor.”
Steve Kaufer, CEO, TripAdvisor
"Visual and audio content is becoming increasingly more important to the online leisure travel market. We elected to work with VFM Interactive because of the company's wide coverage of hotels and resorts, quality content and efficient ASP content delivery platform."
Rick Miller, Director of e-Marketing, Mark Travel Corporation
“This type of tool is clearly the future of hotel marketing and will help us build
demand for our hotel.”
Jay Dahlke, Director of Sales & Marketing, Courtyard by Marriott New Orleans

16. Contact Information
VFM Interactive Inc.
Tel
Toll Free