1. Military Saves Quarterly Meeting
22 October 2014
Nancy Register

2. Military Saves Quarterly Meeting
AGENDA
Welcome and Introductions
DoD Office of Personal Finance Update; MSW 2015 and DoD Financial Readiness Roundtable
(Brenda McDaniel, OSD; Military Community & Family Policy)
Military Saves Update & Military Saves Week 2015 Organizations and Installation Planning
(James Lander, Military Saves Director)
America Saves Update & America Saves Week 2015
(Katie Bryan, Communications Manager, America Saves)
Military Saves Week 2015 Communication Timeline
(James Lander, Laura Roler, Military Saves Associate)
Meeting Adjourned; Lunch

3. Department of Defense Financial Readiness
Brenda McDaniel, Program Manager, Personal Finance,
Office of Family Policy/Children &Youth
Office of the Deputy Assistant Secretary of Defense
22 October 2014

4. CJCS and Senior Enlisted Advisor Memo

5. Pentagon Financial Fair Participants
Association of Military Banks of America
Consumer Federation of America
Defense Civilian Personnel Advisory Service
Defense Credit Union Council
Department of Housing & Urban Development
Department of Veterans Affairs
FDIC
Federal Trade Commission
FINRA Investor Education Foundation
Military OneSource
National Military Family Association
National Association of Federal Credit Unions
National Credit Union Administration
Navy Federal Credit Union
Office of the Comptroller of the Currency
Pentagon Federal Credit Union
Personal Financial Counselors
Securities & Exchange Commission
Social Security Administration
Thrift Savings Plan
USDA

6. The Financial Readiness Roundtable
American Financial Services Association Education Foundation (AFSA)
Association of Military Banks of America (AMBA)
Better Business Bureau (BBB)
Consumer Federation of America (CFA) (Military Saves)
Consumer Financial Protection Bureau (CFPB)
Defense Credit Union Council (DCUC)
Federal Deposit Insurance Corporation (FDIC)
Financial Industry Regulatory Authority (FINRA)
Federal Trade Commission (FTC)
National Association Federal Credit Union (NAFCU)
National Credit Union Administration (NCUA)
National Foundation for Credit Counseling (NFCC)
National Institute of Food and Agriculture (NIFA)
National Military Family Association (NMFA)
Security Exchange Commission (SEC)
DoD State Liaison Office
OUSD (Comptroller)
Military Community Family Policy
Transition to Veterans Program Office

7. Military Saves 2015
Background: Military Saves is co-sponsored by the Consumer Federation of America and the Department of Defense. Active participation and support from the Office of the Secretary of Defense, the Army, Marine Corps, Navy, Air Force, National Guard, Reserves and the US Coast Guard.
Goals:
Increase Participation
Foster Partnerships
Increase Financial Readiness and Stability
Audiences
Stakeholders
Key Messages: CJCS and Senior Enlisted Advisor Memo
Talking Points
Strategy and Process
"Set a Goal, Make a Plan, Save Automatically!”

8. Military Saves Quarterly Meeting Military Saves Week Report 2014

9. Military Saves Quarterly Meeting
#MSW2015
Military Saves Week 2015 Kick Off!
February 23rd – February 28th
Chairman GEN Dempsey and Senior Enlisted Advisor to the Chairman, Sgt Maj Battaglia released a public service announcement in support of Military Saves Week and each year sign the Memo for Chief of Military Services to kick off the Military Saves campaign for the year.

10. Military Saves Quarterly Meeting
#MSW2015
Set a Goal. Make a Plan. Save Automatically.

11. Military Saves Quarterly Meeting
#MSW2015
Set a Goal. Make a Plan. Save Automatically.

12. How to Help Servicemembers & Their Families Save?
Military Saves Quarterly Meeting
Installations, Commands, and Readiness Centers
How to Help Servicemembers & Their Families Save?
Encourage servicemembers and their families to take the Military Saves Pledge, a commitment to begin the journey toward increased financial readiness.
Encourage servicemembers and their families to create automatic contributions to a savings account.
Promote increasing the amount they save by 1%. Encouraging them to use pay increases to increase their savings.
Conduct savings workshops and presentations in collaboration with on-base financial institutions on topics relevant to your installation community.

13. How to participate in Military Saves Week?
Military Saves Quarterly Meeting
Installations, Commands, and Readiness Centers
How to participate in Military Saves Week?
Obtain a signed Commander’s Proclamation and encourage uniformed leadership to support efforts through communications channels.
Set a goal for the number of pledges to can achieve during the week.
Promote and provide opportunity for individuals (servicemembers, their family members, DoD civilians, and national guardsmen and reservist) to the Military Saves pledge.
Partner with non-profit organizations and on-base financial institutions to and increase awareness and visibility.

14. Military Saves Quarterly Meeting Financial Institutions
Why your institution should participate
Your branch or credit union will benefit from participating in Military Saves Week 2015 by supporting servicemembers and their families to become more financially fit.
Saving through direct deposit and embedded pledge form on your website will increase customer accounts.
To boost overall savings rates for servicemembers and their families.
Participating in Military Saves Week supports the marketing of your incentivized products, accounts, and services.
Register TODAY as a participating organization at MilitarySaves.org

15. Promote: Military Saves Quarterly Meeting Financial Institutions
Sign Up Your Branch or Credit Union for Military Saves Week 2015!
Promote:
To new and existing customers and community partners utilizing co-branding materials and resources during Military Saves Week
New and existing products, accounts, and services that incentivize savings during the week
The message of savings within branches with Military Saves materials and recourses
Outreach through press releases/events, social media venues, blogs and local media

16. Inform: Military Saves Quarterly Meeting Financial Institutions
Sign Up Your Branch or Credit Union for Military Saves Week 2015!
Inform:
Offer marketing materials and resources that encourage positive savings behavior
Include messaging promoting Military Saves Week on your website, newsletter, and/or blog. Communicate your participation in MSW regularly to individuals and partners through reminder s.
Tweet and post social media messages included in Partner Packets to Facebook and Twitter
Organize promotional events, financial seminars, workshops in partnership with PFMs and BLOs

17. Act: Military Saves Quarterly Meeting Financial Institutions
Sign Up Your Branch or Credit Union for Military Saves Week 2015!
Act:
Sign Up your financial institution to participate in MSW 2015.
Embed Pledge Form on your institution public website, integrating form with products.
Text Messaging (institutions currently utilizing platform) reminding savers about their saving goals.
Market appropriate savings accounts, IRAs, CDs, and other wealth building accounts
Collaborate with instillation leadership, through PFMs and BLOs to increase participation

18. Account Information & Photos:
Military Saves Quarterly Meeting
Financial Institutions
Sign Up Your Branch or Credit Union for Military Saves Week 2015!
Account Information & Photos:
Number of new accounts opened during your promotion for Military Saves Week.
Number of automatic deposits set up during your promotion for Military Saves Week.
Number of dollars added to existing accounts during your promotion for Military Saves Week.
How many individuals where you able to reach during the Military Saves Week?
How did you partner with installation leadership to promote the Military Saves pledge?
Please share your success stories and photos for inclusion into the Military Saves Report.
Which of the following did you offer during Military Saves Week 2015? (select all that apply)
Gifts or bonus incentives for opening accounts
Gifts or bonus incentives for adding to accounts
Special interest rates for opening accounts (what was the rate?)
Prizes or drawings

19. Military Saves Quarterly Meeting Non-Profit Organizations
How to participate in Military Saves Week?
Sign your organization up to participate in Military Saves Week 2015!
Partner with on-base financial institution, Military Saves campaign director, or Family Readiness Center to make free presentations to servicemembers and families on financial topics such as retirement, credit counseling, basics of mortgage financing, and more.
Work with on-base financial institutions and PFMs to and increase awareness and visibility.
Promote and provide opportunity for individuals (servicemembers, their family members, DoD civilians, and national guardsmen and reservist) to take the Military Saves pledge.

20. Military Saves Quarterly Meeting Non-Profit Organizations
How to participate in Military Saves Week?
Use Facebook and Twitter to post messages and resources included in Partner Packets
Embed Military Saves pledge form on your organization’s public website.
Please share your favorite/success stories and photos from your events, we want to promote them on the Military Saves website and feature them in next year’s report.

21. Military Saves Campaign Year-Long Effectiveness
50,000 Total Pledges and Re-pledges for 2015!
Increasing the number of Military Saves pledges
23,254 Total Pledges and Re-pledges to date: Army 8435, Air Force 8119, Navy 3301, USMC 2655, USCG and National Guard 744
Financial Institutions
Relationship building with Banking Liaison Officers, Personal Financial Manager/Counselors, and uniformed command leadership
Organizations
Identify events, activities, and points of engagement beyond Saves Week
FINRA provides Military Saves with a myFICO credit score code for servicemembers and their spouses to access their credit score for free when they take the pledge, throughout the year.
Installations
Workshops, Personal Financial Counseling, and Monthly Financial Seminars

22. Communications Strategy
MilitarySaves.org

23. Next Meeting – Save the Date
January 2015
National Association of Federal Credit Unions (NAFCU)
th St North, Arlington, VA