1. An Intensive English Course Design for the Product Development Department in the Beyond Beauty Business
Name: Joanna Yang 楊意涵
Instructor: Dr. Patricia Su
Date: June. 21, 2012

2. Contents Introduction Background 1 2 3 4 Course Design
Needs Analysis Procedure 4

3. Introduction

4. Information
Product Development Department is the most important organization in the beauty business. Before producing a new product, brand image is one of the essential elements and everything needs to be considered

5. Framework Questionnaire Presentation Evaluation Form
FLSAS
Questionnaire
(At the beginning of class)
20 non-English speaker (half males and females)
Presentation
(Choosing a new product and present it)
Evaluation Form
(each od the learner must give comments for the presenter )
Product Development Department
Intermediate
Level
20 people divide into 2 groups 5

6. Background

7. Background
“Beyond Beauty” is the name of the company. It locates in Taiwan in 2012, Chinese is a mother tongue for the staff and English is their foreign language. To be the Beyond Beauty staff, the intermediate level of GEPT is required especially for the Product Development Department.

8. Purposes
Speaking has been regarded as one of the important parts in foreign language learning.

9. Course Design

10. Course design Course duration: two weeks Course length: 16 hours
Size of group:
20-35
Resources:
Photocopy, handout, computer
Participants:
non-English native speaker in Product
Development Department in Beyond
Beauty Business. Everyone in this
department needs to be qualified with
intermediate level of GEPT.
Assessment:
none
Course objectives:
for participants to (1) increase their
self-confidence (2) spend less
time on the preparation of the product
presentation (3) develop their English
speaking skill.

11. Needs Analysis Procedure

12. Participants
Total of 20 learners, half males and females will be participated in this program.
Product Development Department staffs of Beyond Beauty Business

13. Instruments Video-recorded Presentation 15-item Evaluation Form
Learners are required to fill out with the evaluation form for the presenter
15-item
Evaluation Form
Questionnaire
Video-recorded
Presentation
Each class will
Video-recorded
Each one needs to present in English for a new product 13

14. Five Points Likert Scale
Questionnaire
A 15-item for English oral speaking
presentation will be designed from
Young (2012).
ex: I would feel anxious while having English oral presentation in public.
Five Points Likert Scale 1 2 3 4 5
Strongly Disagree
Disagree
Neither Agree nor Disagree
Agree
Strongly Agree

15. Statistical Analysis Data analysis Descriptive statistics
(SPSS Version 10.0)
Pearson correlation
T-test 15

16. Thanks for your Listening