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The Changing Economics of Newspapers
Sept 19, 2016
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Traditional Model Advertisting revenue Subscriptions
Commerical Classified Subscriptions Importance of sports, comics, advice, etc. in maintaining regular readers Result: subsidy of news operations Why? Public service Prestige, tradition
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Effect of the Internet Rise of Internet Revenues
Loss of newspaper “monopoly” on reaching people Effect on advertising revenue Print and online advertising Future of online advertising
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Possible Responses Make readers pay Reorganization
Limit access to subscribers Micro-payments Reorganization Premium content subsidizing news Division between “tiers” of newspapers Greater role of non-profits Greater role of non-professionals
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