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Full Name I Company I Job Title I Email
Maintaining a Diversified Digital Portfolio: 2017 Reloaded Dario Dulic Dario Dulic I Westboro TOYOTA I Marketing and IT I
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Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT
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Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT
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Accent? Dario Dulic I Westboro TOYOTA I Marketing and IT
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TODAY WE WILL COVER: Future trends Marketing management
Diversified digital portfolio Vendors for you Budget Social media optimization Reporting Dario Dulic I Westboro TOYOTA I Marketing and IT
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[OUT]SOURCE [HYBRID] [IN]HOUSE Your Setup
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HOW TO reSTRUCTURE YOUR BUDGET for 2017?
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Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT
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Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
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PPC AD STRUCTURE YOUR NAME - YES or NO? WHAT ARE VENDORS DOING?
ACCOUNT OWNERSHIP- IP DISPLAY & REMARKETING STRUCTURE Dario Dulic I Westboro TOYOTA I Marketing and IT
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SOCIAL MEDIA HIGHLY TARGETED FOCUS MORE $ POWER EDITOR 54% SEGMENT
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SOCIAL MEDIA Dario Dulic I Westboro TOYOTA I Marketing and IT
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Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
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SEGMENT ADS EMAIL AND TEXT CREATIVE SUBJECT DO NOT FORGET EMAIL
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RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY
… none of this matters unless you have good foundation RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY SHORT FORMS NO HOMEPAGE LINKS Dario Dulic I Westboro TOYOTA I Marketing and IT
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WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT
BLOG WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT RELEVANT OEM, LOCAL, ... Dario Dulic I Westboro TOYOTA I Marketing and IT
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EXPERIMENT, MEASURE, ADJUST... REPEAT
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Pages/Session, Bounce %, source/medium Campaigns
REPORTS Pages/Session, Bounce %, source/medium Campaigns # Leads - Sales and Service/Conversion # Phone Calls from distinct campaigns Spend & Clicks per AdGroup CTRs Dario Dulic I Westboro TOYOTA I Marketing and IT
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Analytics tools? REPORTS
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ALL WE HAVE TALKED ABOUT HERE TODAY YOU
WHO TO WORK WITH? ALL WE HAVE TALKED ABOUT HERE TODAY YOU NEED TO TO HEAR FROM VENDORS, AND MORE... UNDERSTAND FULL CYCLE COMPANY SIZE SALES, TECH, PERFORMANCE MANAGER Dario Dulic I Westboro TOYOTA I Marketing and IT
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MANAGE YOUR MARKETING PORTFOLIO
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Shortcut to successful marketing plan:
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Thank you for joining my session!
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Contact Info Full Name: Dario Dulic Company: Westboro TOYOTA Job Title: Marketing and IT
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