1. MKT 571 Week 4 Quiz AssignmentBy
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2. 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
Strategic marketing system
Vertical marketing system
Horizontal marketing system
Conventional marketing system
2. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
Market-penetration pricing
Sensitive pricing
Target pricing
Market skimming
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3. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
Side pull strategy
Push strategy
Pull strategy
Downward strategy
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3. 4. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
Barter
Offset
Free trade
Compensation deal
5. What takes place when dealers purchase some or all of a product line?
Part-line forcing
Half-line forcing
Forcing by brand
Full-line forcing
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6. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
Pull strategy
Downward strategy
Upward strategy
Push strategy
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4. 7. What type of distribution places the goods or services in as many outlets as possible?
Selective distribution
Exclusive distribution
Marketing distribution
Intensive distribution
8. When the number of intermediaries are severely limited, this means an
strategic distribution
marketing distribution
inclusive distribution
exclusive distribution
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9. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
break-even current profit
negative current profit
maximum current profit
lowest current profit
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5. 10. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
Rectangular marketing system
Conventional marketing system
Horizontal marketing system
Vertical marketing system
11. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
Sale
Offset
Auction
Barter
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12. What mode of entry is it when local and foreign investors share ownership and control?
Direct investment
Sole proprietor
Foreign investment
Joint venture
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6. 13. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
buyback arrangement
free trade agreements
price adaptation
trade agreements
14. What is a simple way to engage in international marketing?
Cultural attainment
Licensing
Travel abroad
Communications
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15. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
Triangular marketing system
Horizontal marketing system
Rectangular marketing system
Vertical marketing system
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7. 16. Which companies have launched a website without any previous existence as a firm?
Brick-and-click
Employee-centered companies
Customer-centered companies
Pure-click companies
17. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
Tying agreements
Marketing agreements
Promising agreements
Loosening agreements
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18. Companies are pursuing which objective when they start with prices high and slowly drop them over time?
Market tactics
Market pricing
Focusing on market share
Market skimming
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8. 19. Which type of distribution relies on some intermediaries willing to carry a particular product?
Planned distribution
Marketing distribution
Strategic distribution
Selective distribution
20. What type of system does a firm employ to decide about the most critical decisions management faces?
Pulling system
Marketing channel system
Pushing system
Advertising strategic system
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21. What is an ultimate form of foreign involvement?
Direct ownership
Direct investment
Foreign trade
Foreign investment
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9. About Author
This article covers the topic for the University Of Phoenix MKT 571 Week 4 Quiz . The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 4 Quiz Assignment from UOP. Other topics in the class are as follows:
MKT 571 Week 1 Quiz
MKT 571 Week 2 Quiz
MKT 571 Week 3 Quiz
MKT 571 Week 5 Quiz
MKT 571 Week 6 Quiz
MKT 571 Week 6 Final Exam
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