1. The Official Breakfast of IHOP

2. Target Market Customer Parents of school-age children Working adults
Consumer
School kids
Adults

3. Branding Brand extension
IHOP restaurants are branching into frozen foods

4. Packaging White & blue box Separate compartments for each food item
Information on box

5. Features & Benefits Features Benefits Pre-cooked Full meal
Easy to make
IHOP pancakes
Benefits
Fast
Old fashioned breakfast
Convenient
Loyal Customers

6. Price
Skimming
No one else has IHOP pancakes!

7. Promotion Posters in IHOP restaurants
“New Item” signs in frozen food area
Freezer in IHOP restaurants
Commercials
Magazine ads

8. Place
Super Target
Super Walmart
Dominick’s
Jewel
IHOP