1. HORIZON SCANNING The Investment Litmus Test
Communications Services
Industry

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An orderly method
Here we use the SATERPLIDE acronym to prompt the scan for future events and their consequences. The segments are:
Social (See Maslows’s Hierarchy of Human Needs)
Approach (First response to an issue)
Technology (Applying our innovation to reliable approaches)
Economic (The benefits in productivity from technology)
Resources (Human and Natural, required and consumed)
Political (Ownership rights of tribes to resources)
Legal (Administration of political resolutions)
International (Resolution of international differences)
Demographic (Population shift to better circumstances)
Environment (Built by Humans and by Nature, our impact)
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An orderly method
Note that there is a series of cause-and-effect relationships going around the circle.
This discovery technique ensures thorough scanning in our due diligence process.
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SOCIAL Segment
Maslow’s Hierarchy of Human Needs
Creativity
Respect
Acceptance
Comfort
Survival
Problem Solving
What do you know?
Observing local customs
A roof over your head
If your life is at risk, you may compromise on the items above survival
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Human Need:
High quality communications services from sustainable sources
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APPROACH Segment
What to do if your human needs are being frustrated?
NEED
APPROACH
Survival
Flee, Fight,
Comfort
Build, Adapt
Acceptance
Join, Communicate
Respect
Learn, Teach
Creativity
Design, Invent
Continuous launching of new electronics products may lead to consumer push-back.
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TECHNOLOGY Segment
How to make a successful approach re-useable & reliable?
Industry consolidations may lead to fewer players, reduced complexity.
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ECONOMIC Segment
How does the technology improve the quality of life? There are few jobs not made easier with communications technology
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RESOURCES Segment
What are the human and natural resources required to sustain the economic activity? – Energy & Internet to start with
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10. POLITICAL Segment
The communications services industry supply chains have political intersections between the regulators and suppliers of the various resources.
The World Economic Forum assists with exchange of political views
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LEGAL Segment
Communications services industry operating procedures require detailed regulation for their success. Privacy issues are important.
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12. INTERNATIONAL Segment
How are differences between international systems resolved?
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DEMOGRAPHIC Segment
What is the impact of economic success of chemicals manufacturing on population mix and location?
In the case of China, the communications services industry has supported development activities of all kinds. These have resulted in migration towards the east coast.
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ENVIRONMENT Segment
What is the impact of economic success of building on the natural and the built infrastructure? It seems that communications services, using moderate energy levels and radio waves, may be only a moderate polluter
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15. Next steps: Identify the future event labels
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