1. Financial Literacy Strategies - Sharing Singapore’s Experience
Christina Tan
MoneySENSE, Singapore
RBI-OECD Workshop: Delivering Financial Literacy
March 2010, Bangalore

2. Outline Financial Education - Common Goals - Common Challenges
MoneySENSE - Singapore’s Experience

3. Common Goals To enable consumers to: Achieve fair dealing
Make informed and effective financial decisions
Take responsibility for their financial decisions

4. Common Challenges Scope Structure Distribution & Marketing Funding
Assessing Effectiveness
Sustainability

5. MoneySENSE - Sharing Singapore’s Experience

6. Scope
Retirement
Nearing
Family
Getting Married
Starting Work
Students

7. Structure & Distribution
Community Organisations
Schools
Workplaces
Trade Unions
Libraries
Media & Web
Financial Education Steering Committee
MoneySENSE Industry
Working Group

8. Growing Thru The Years Added Focus on Students & Working Adults
Mass Media & Events
Content Development
National Financial Literacy Survey
Talks & Workshops

9. Multi-Pronged Approach to Reach Consumers
Publicity and events to raise awareness
Sustained seminars, talks, workshops for the general population
Partner stakeholders on targeted initiatives for specific segments
Simple messages / tools to encourage consumers to take simple steps
Evaluate Progress via Feedback Forms, Dipstick Polls and Financial Literacy Surveys

10. Making Learning Fun
Key messages conveyed through skits, games, supermarket races, etc
In-depth knowledge conveyed via seminars
Many positive spin-offs

11. Leveraging on New Media
How $avvy are you?

12. MoneySENSE on Facebook

13. Educational Programmes with Independent Parties
This is one of our key projects implemented recently. With the financial crisis, investors may have lost confidence in investment pdts, as well as in their dealings with financial institutions.
This is a series of quarterly seminars, in English and Chinese, organised in partnership with independent experts from the Securities Investors Association and the Singapore Management University’s Sim Kee Boon Institute for Financial Economics. The series is funded by MoneySENSE and the Association of Banks in Singapore 13

14. Going forward . . . Increased Focus on Products
Financial Literacy Core Competency Framework
Financial Literacy Institute