1. Nordic Circle 2016 – IC/EC-Update
Starting Point in May 2015 – IC Strategic Workshop New Orleans

2. IC Strategy discussion
Confirming importance of areas
Value for members
Increase knowledge exchange
Develop business exchange
Enhance communication and branding
Need for recruitment
Similarities to the outcome of the EAM meeting

3. Membership changes in the last 12 months
Previously
171 firms

4. Member recruitment Successes Challenges Toolkit
New members in Canada, Oman, Egypt and Indonesia.
Challenges
Consolidation in North America and Europe
Tougher competition
Toolkit
Vide approach
New MGI intro presentation
Involvement of lead generators

5. Adding value

6. 2016 survey results – 105 replies (out of 147)
Satisfaction with membership
Dissatisfied or very dissatified 7 %

7. Top three needs by Area 3 2 1 Africa Asia Austral- asia Europe
Latin America
MENA
North America
UK & Ireland
Serve clients with operations outside our country 3 2 1
Increase business by receiving inward referrals
Add to firm's reputation through membership of an international organisation
Attract bigger clients who have international operations
Enable us to compete better against large firms
Exchange knowledge and experience with colleagues around the world
Receive support, training and knowledge exchange in our Area

8. Adding value: focus areas
Increase Knowledge exchange
Develop business exchange
Enhance communication and branding

9. Increasing knowledge exchange
International tax
Transfer pricing
Forensic accountancy

10. Increasing knowledge exchange – white papers

11. Increasing knowledge exchange
It is all about engagement
Get involved in practice groups
Give and take part in webinars
Write articles and white papers
MGI Worldwide LinkedIn groups
Share what you create for internal use
Join the monthly webinars

12. to come Business exchange Business development support
Information exchange among members
Transnational opportunities
Regional opportunities

13. Communication- Firms’ internal marketing
Presenting to firm staff about MGI
Engagement with international opportunities
Wider attendance at MGI meetings

14. Communication- Strengthening the MGI Worldwide brand
Consistent usage
More branded firms
Brand recognition
Thought leadership projects
Better on-boarding for new members

15. Communication
Corporate Identity Manual
Toolkit

16. EC study of membership fees
Possible fee models

17. EC study of fees - findings
Our fees are in line with our competitors
Compulsory referral fees not wanted
There is no perfect fee model
Benefits to one group always at the cost of another
75 % of members told us that our fees are OK