1. Suboptimal Medication Use and Adherence Conference Overview of the National Consumers League’s Script Your Future Medication Adherence Campaign Karin Bolte, Health Policy Director, National Consumers League PhRMA Foundation/P4HA/Medication Adherence Alliance December 6, 2016

2. Campaign Overview
Raise awareness of the importance of taking medication as directed
Objective
Patients with chronic conditions – respiratory, cardiovascular, diabetes
Family caregivers
Healthcare professionals
Target Audiences
National
6 pilot cities/state coalitions (AL, CA, MD, NC, OH & RI)
130+ Committed Partners
Launched May 2011
Scope

3. Baltimore, Birmingham, Cincinnati, Raleigh, Providence, Sacramento

4. Resources & Tools Website Posters Door Hangers Wallet Cards
Adherence Overviews

5. Campaign Impact

6. Campaign Impact
1 in 5 of those in the target markets taking medications report managing their medications better than the previous year
Patients taking prescription medicines report an increase in communications with pharmacists in particular
Among those reporting increased communications with their health care professionals, 41% said they are doing a better job taking their medication as directed

7. Lessons Learned Put the patient first.
Welcome stakeholder participation to maximize their investment.
Complement national efforts with community-based activity.
Identify a community’s strengths and focus there.
Be flexible and inclusive.
Give those who can help the tools they want and need to spread your message.
Include a campaign component that will live on.

8. Script Your Future A Campaign of the National Consumers League www
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