1. Advocate Digital Media
Digitally Focused Full Service Marketing Firm

2. Culture Eats Strategy For Breakfast
- Peter Drucker
Peter Drucker

3. America Doesn’t Look Like This Anymore…

4. Look Familiar?

5. Marketing Investments
Traditional Media: TV Print, Radio, Outdoor, Etc.
Targeted Display
Social Media: Paid and organic
blasts
Promotions and messaging

6. Budget Intel: All Markets

9. 1984

10. Understanding Your Product Sold Vs. Bought
Some things are bought--like bottled water, airplane tickets and chewing gum… Other things are sold-like cars, placement of advertising… If no salesperson is present, if no pitch is made, nothing happens.
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
Seth Godin

12. Existing Customers Best indicator of new customers?
addresses help us target previous and new customers
Match those campaigns with new website and store traffic

13. Customer Data The Key To Making This Work
Name
Physical Address
Phone Number (Particularly Cell) !!

14. Existing Customers Helps Us Find “Like” Audiences
Match existing customers to similar consumers

15. What we can do with email, data
Target prospects across social
Target with display on mobile apps, sites
Retarget after site visits and shopping

16. Key Take Aways From today
Budget
Content marketing, not new but effective
Social Media: Paid and organic
is alive and effective
Digital, particularly mobile is the dominant marketing medium
This means everything must work on mobile

18. Did you learn anything?

19. Thank You! jtholmes@advocatedigital.com
@jtholmes