2. About Amul Amul was formed in 1946.
It is owned by 2.6 million milk producers in Gujarat.
Dr. Varghese Kurien former chairman of GCMMF was the man behind the success of AMUL.

4. With 51% growth in two years, Amul achieves turnover of Rs
With 51% growth in two years, Amul achieves turnover of Rs crores during
During the last five years, turnover of GCMMF grew from Rs.8005 crores to Rs. 20,733 crores.
The dairy cooperative took giant leaps ahead in its journey of product innovation since as many as 26 new products from Amul’s portfolio, were launched last year.
New chairman of GCMMF after DrVarghese Kurien is Shri Jethabhai Patel.
As per him amul’s next 5 years goal is exceeding Rs. 50,000 crores.
Shree jetha bhai patel informed that Amul plans to enhance its milk processing capacity from the current level of 237 lakh litres per day to 380 lakh litres per day in the next five years.

6. Brands provided by Amul
Amul milk
Bread spreads
Cheese
Beverage range
Ice ream
Panner
Dahi
Ghee
Milk powder
Nutramul
Mithai range
Chocolates
Cattle feed
Butter milk

7. A few hoardings

8. The Organisation – An Overview
Number of Producer Members
6,80,962
Number of Village Dairy Cooperative Societies
1206
Total Milk Handling Capacity
4.5 Million liters per day
Milk Collection (Daily Average)
1.8 Million liters
Cattle Feed Manufacturing Capacity
1200 Mts per day

9. Sales turnover of Amul Sales Turnover Rs (Million) 2004-05 6000
7090
8220
10770
13780
16950
21110
24660
28500
34410

11. About the Icon
Edited from an article by Mini Varma published in The Asian Age on March 3, 1996
The girl with polka dot frock is the brand icon of amul.
The moppet who put Amul on India's breakfast table 50 years after it was first launched, Amul's sale figures have jumped from 1000 tonnes a year in to over 25,000 tonnes a year in 1997.
No other brand comes even close to it. All because a thumb-sized girl climbed on to the hoardings and put a spell on the masses.
The first hoarding was put up in mumbai.

13. Glimpse of Amul dairy museum

14. The Dairy Museum is located within the Campus of Amul Dairy at Anand.
This Museum is dedicated to the Dairy Industry and declared open by Mrs Molly Kurien on 26th November 2000 to mark the 80th birthday of Dr V. Kurien, The Father of White Revolution in India.
The Museum has a Photo Gallery and Auditorium. The Photo Gallery gives glimpses of the genesis of Amul and its growth in a pictorial form to visitors and infuses confidence in the principle of co-operation and co- operative organizations.
The Auditorium is used for screening of documentaries, interaction with guests, workshops, seminars and other programmes.
Visiting Hours: 2 pm to 4 pm
Hurry Send your request for visit to: &

15. By : Dhruv Dadhania