1. Are eBusinesses Better?
Electronic Commerce
Are eBusinesses Better?

2. Topics Covered A first look at online businesses
FreshDirect – how is this ‘pure play’ business different from more traditional rivals?
Value proposition
Dealings with suppliers
Operations differences
Customer acquisition issues
Are any of the firm’s advantages sustainable?

10. Distribution Channels: Disintermediation
Electronic Commerce
Distribution Channels: Disintermediation

11. Topics Covered Collapsing Channels Firms ‘changing the channel’
Failures & successes
the role of value gaps
Firms ‘changing the channel’
Expedia & the travel industry
BlueNile & the jewelry industry
NetFlix & the movie industry

12. Disintermediation
Source: Benjamin & Wigand (SMR)

22. The Long Tail
Source: Wired

23. Revenue sharing for DVDs
Source: Video Rental Developments & the Supply Chain: Netflix Inc., WUSTL.EDU case