1. The solitude of medical products Dr Simone Borsci - Diagnostics Evidence Co-operative
G. De Chirico
From MoMa library

2. Mark Rothko
From TATE MODERN

3. <<Skipping user research is extremely risky
<<Skipping user research is extremely risky. Even the best design ideas are just assumptions. >>
- J. Nielsen

4. that occur before, during and after use. - ISO 9241-210
A person's perceptions and responses that result from the use and/or anticipated use of a product, system or service…including user:
emotions,
beliefs,
preferences,
perceptions,
physical and psychological responses,
behaviours and accomplishments
that occur before, during and after use.
- ISO
USER EXPERIENCE
USABILITY
ACCESSIBILITY

9. 2nd Generation
Clinical
assessment
Economic
analysis
Pathways and
adoption
Stakeholder
Engagement
strategy
Design
evaluation
About medical device people want to know: Is this device cost effective, it is safe to use, it reduces or facilitates the workload of clinicians and it increases the satisfaction of all the stakeholders.
All these, and many other questions compose the VALUE PROPOSITION of a device.

14. False

16. (goals, tasks, contexts)
Design
Prototype
Evaluate
Integrate
Understanding users
(goals, tasks, contexts)
Finished Product
Technology
Desired
Space of adjustment
Human Factors
Health Economics
Representation of UCD approach (Petrie, Bevan 2013)

18. Integrate HF and HE Human factors Product Health Economics
Design and Context
Value
Integrate HF and HE
Design & Context
Human factors
Product
Health Economics
Value

19. HE CONSIDERATIONS HE OUTCOME Cost-effectiveness
(at early stages)
HE OUTCOME
(at early stages)
Addition/amendments to product specifications
Cost-effectiveness

20. Thank you! PRODUCT USER EXPEREINCE Simone Borsci
Senior Fellow in Human factors and User Experience of Medical devices