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What Drive Consumers’ Attitudes Towards Brands?.

Published byWilfred Henderson Modified over 6 years ago

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Presentation on theme: "What Drive Consumers’ Attitudes Towards Brands?."— Presentation transcript:

1 What Drive Consumers’ Attitudes Towards Brands?

2 Why is it Important to Segment a Market?
Identifying patterns of consumption can be superior to knowledge of individual purchases when crafting a lifestyle marketing strategy. Personality: a person’s unique psychological makeup and how it consistently influences the way a person responds to his/her environment

3 BrandAsset Valuator Archetypes

4 BrandAsset Valuator Archetypes

5 Linking Products to Lifestyles

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23 BB SUPREME

24 MOBILINK

25 JOY

26 NIKE

27 NIKE CRICKET

28 SHREDDIES

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