1. Chevy silverado heavy-up
February 1, 2016

2. HOMEPAGE ROTATING CONTENT MODULE
Prominent homepage placement within a native site experience
Sponsored placement in the Homepage Rotating Content Module, one of KBB.com’s most effective traffic drivers for site content
Users can click to Silverado content on KBB.com or on Chevy.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. HOMEPAGE ROTATING CONTENT MODULE
Prominent homepage placement within a native site experience
Sponsor occupies third slot in Rotating Content Module and takes over the main header space above when selected
Large sponsor photo
Sponsor copy and link to OEM site with native look and feel 1 2 3 2 1 3
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. SMARTPHONE HOMEPAGE INTEGRATED EDITORIAL SPONSORSHIP
Capture undecided shoppers seeking information on-the-go
Native brand presence within editorial content on KBB.com’s mobile Homepage
Located in the 2nd position of the editorial “accordion”
Automatically expanded, making it the largest area on the Homepage dedicated to a single vehicle
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. BROWSE BY TOP-RATED SPONSORSHIP
Surface Silverado’s praises on the main hub for KBB.com’s Expert Reviews
Prominent, native call- out on the Expert Reviews mainpage
Segment selector menu is defaulted to Truck, featuring Silverado image and Expert Review quote
Users can click to Silverado content on KBB.com or to Chevy.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. Test Opportunity: MOBILE SHOPPING TOOLS MODULE (STM)
Help on-the-go shoppers take specific actions on Chevy.com
Test Creative A
Test Creative B
One of KBB.com’s most consistent desktop performers, adapted for smartphone devices
Similar to desktop, located in line with site content and designed with KBB.com look and feel
Chevy can select up to 4 actions for shoppers to conduct
Test Creative B will be an MREC size STM
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. Test Opportunity: OWNERS TRANSITION SCREEN
Introduce the new Silverado to a captive audience of potential shoppers
Exclusive ownership of the transition experience as Owners await their trade-in values
Prominent Chevy image and copy are integrated with a description of KBB.com’s trade-in value calculation
Owners can click out to Chevy.com to learn more
Test Creative A
Test Creative B
Test Creative B will show different copy next to CTA
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. OWNERS AD PRODUCT TEST
TBD in March 2016

9. As KBB.com tests a redesign of our Owners section in March, new ad products will also be evaluated
Mocks are concept only. Actual design and layout of product is subject to change upon production.

10. Test Opportunity: MONTHLY BUDGET CALCULATOR
Introduce the Silverado in a manner by which many Owners prefer to shop
Surfaces new models to Owners and shows monthly payment amount instead of total cost
Targeted by segment and located immediately below the STM on path pages and below the Price Advisor on the pricing page
Test Creative A
Test Creative B
On the pricing page, Test Creative B will include the Owner’s trade-in value in the ad copy
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. Test Opportunity: NATIVE OWNERS HOMEPAGE SPONSORSHIP
Be the first new car on Owners’ minds as they valuate their current vehicle
High-profile integration into the vehicle selection menu on the Owners Homepage
Encourages Owners to start thinking about Silverado as they seek their trade- in value
Clicks out to Chevy.com
Test Creative A
Test Creative B
Test Creative B will use a more native integration of the sponsor’s vehicle
Mocks are concept only. Actual design and layout of product is subject to change upon production.

12. Test Opportunity: OWNERS TEXT LINK BUNDLE
Send interested Owners to Chevy.com and promote a unique feature
Native text links throughout the valuation path, including a new feature call-out on the Options page
Links click out to Chevy.com
Test Creative B will show a sponsored text link below the “accordion” menu
Test Creative A
Test Creative B
Mocks are concept only. Actual design and layout of product is subject to change upon production.

13. Test Opportunity: SEGMENT CONSIDERATION BILLBOARD
Appeal to more Owners by presenting the entire Chevy pickup lineup
Billboard featuring multiple Chevy trucks (or models from other segments), along with pricing and links to learn more
Links click out to KBB.com model pages or Chevy.com
Test Creative A
Test Creative B
On the pricing page, Test Creative B will change recommendations based on selected options and other user input
Mocks are concept only. Actual design and layout of product is subject to change upon production.