1. Social Media Consulting
Professorpg.wordpress.com

2. What are we going to do today? (AKA LO)
Learn How To Be a Consultant
Understand the Situation
Work Hard-Work Creatively-Work Ethically
Professionalism – your brand

3. Consulting Firms

4. Understand the Situation
Understand Consulting
Understand SMM Consulting
BCG, Accenture, Bain
Big Four – E&Y, PWC, KPMG, Deloitte
Medium Firms –Keystone Solutions, Cicero Group, CDM, Computer Associates, FTI Consulting
Small Business Consulting
Post to Networks
Content Strategy
Copywriting
Monitor Engagement
Grow Followers
Blogs, Podcast, Video, Infographics, Review

5. Social Media Job Description
Responsibilities
Clear Objectives – growth, reach, engagement, leads, sales
Visual Design - PhotoShop
Content Strategy - Writing
Promotion Strategy – Ads, Contests, Sales Promotion, Engagement
Conversion Strategy
Measure and Analytics

6. Job Descriptions

7. Understand the Situation of the Client - Research
SITUATION ANALYSIS
SWOT
Market Research
Competition
Goals & Objectives
Research
Draw a Marketing Plan
Have a few ideas in your pocket
MARKETING TACTICS
4Ps
TARKET/POSITION
Demographics
Psychographics
Buyer Behavior
MARKETING IMPLEMENTATON
Deadline/budgets
TEST & MEASURE
ROI

8. Engagement Companies
Research
Marketing Plan
Ideas

9. Social Media Tactic: fb, insta, twitter
Performing Arts
Target
Objective
Social Media Tactic: fb, insta, twitter

10. Social Media Tactic: fb, insta, twitter
Engagement Companies
Target
Objective
Social Media Tactic: fb, insta, twitter

11. Social Media Tactic: fb, insta, twitter
Engagement Companies
Target
Objective
Social Media Tactic: fb, insta, twitter

12. What are we going to do today? (AKA LO)
Learn How To Be a Consultant
Understand the Situation
Work Hard-Work Creatively-Work Ethically
Professionalism – your brand

13. Work Hard – Work Creatively – Work Ethically
"Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison

14. What are we going to do today? (AKA LO)
Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

15. Professionalism Be on time and within budget.
Anticipate your clients’ needs (and be ready with suggestions to address them).
Be easy to work with.
Keep in touch with your clients.
Be honest and ethical.
Give a little more than you promise.
Ask your clients for testimonials and referrals.
Offer financial incentives for continuing to do business with you.
Educate your clients about all the services that you offer.
Do great work.