1. A nation where hockey matters
International Success
Increased Visibility
Increased Participation
Enhanced Infrastructure
Strong and Respected NGB
What we have been doing
Strategic plan

2. gold
10m on BBC (twice)
Over 10 million people tuned in to the BBC to watch Team GB win gold on Friday 19th August
The Euro Football 2016 Final on the BBC averaged 10.2 million viewers
They have featured on the Jonathon Ross show, many breakfast shows, Sunday Brunch, Sky Sports, the One Show, BBC Five Live, Talk Sport, The Wright Stuff, Soccer AM to name a few
JK Rowling (8.3m followers)
A video of Sam Quek visiting her nan in hospital got over 3 million views via ITV News
FIH hit 1 million followers on facebook soon after the Rio Olympic Games
FIH page is the 3rd most followed Olympic sport on facebook
The Hockey home page for BBC Get Inspired 'How to get into Hockey guide' had 17,000 unique browsers & 21,000 page views - since the start of August
Using Promote PR we secured 192 pieces of coverage over three weeks across print, online and broadcast media including 7 regional BBC radio interviews and 4 regional TV interviews

4. A Nation Where Hockey Matters
2027 Strategy
Vision
A Nation Where Hockey Matters
Mission
To provide inspirational leadership to deliver our ambitions

5. Five AMBITIONS FOR 2027 International success
Being systemically & consistently TOP 3 in the world in both genders
2. Increased visibility
Triple hockey’s fan base to 750k and have 180 hours of hockey coverage on TV per annum
3. Growth in participation
Double the number of club hockey players from 140k to 280k
4. Develop hockey’s infrastructure
Ensuring our infrastructure is fit for the purpose of driving our objectives
5. Be proud and respected custodians of hockey
Enhancing the reputation of hockey whilst becoming financially independent

6. Key Strategies Teams & athletes that inspire the future
Encourage a wide base of participation in schools
Maximise the central programme
Bridge the gap between international hockey and the domestic game
Execute the GB Talent Strategy
Present the brand values of hockey to change mainstream public perceptions
Implement facilities strategy to secure better long term arrangements for hockey clubs
Provide opportunities to watch elite hockey live
Diversify England Hockey’s income to reduce reliance on government grants
Generate regular and engaging content for fans
Having governance and capability that protect the reputation of hockey and enables effective delivery of the strategy
Support the clubs with the potential to grow

7. Club participation growth in last 4 years

8. FIH Event Portfolio 2019

9. What are the Event Portfolio Objectives?1. 2. 3.
Events are BIG, BOLD, PACKED & LOUD
Massive change in TV and Media Coverage
Step change in future revenues
Packed stands with electric atmospheres
Must see events on the sports calendar
Globally recognised players
Celebrity Attendance
Massive increase in viewer numbers
Scheduling in prime time
Front and back pages of the newspapers
Leading sport in social media & online
Top down funding
Career path for athletes
Prize money for all events
Reduction in reliance on public funding
Professional staff throughout NAs and CFs

10. What are the core principles for the EP?
Stand out events
‘Stand out/Super Events’ with a showpiece finale to demonstrate the very best of hockey and rise above the increasing noise of the big sports
Strong compelling narrative based upon simple and clear stakes for the participating teams, which fans and commercial partners can easily understand and get behind
Simple and clear meaningful stakes
Events taking place at the same time of the year every year so the fan and media know when they can see Hockey and set up consistent viewing and engagement
Predictable regular calendar
More opportunities for a fan to see their team in action and see the stars that they care about plus smart scheduling of matches with fewer matches on any one day
Opportunities to see (OTS)
Competitiveness and rivalries
More matches between national teams of a similar level, creating more exciting (valuable) matches. Traditional rivalries are particularly important
All core principles must be met to succeed

11. Scheduling Principles and Calendar
Optimized for broadcasters
Athletes Welfare
Men’s and women’s seasons to run concurrently
Optimized for fans

12. Indicative Calendar

14. thanks & QUESTIONS
Consulted for last year – really confident in this now