1. Viewing Trends Overview
May 2013
Viewing Trends Overview

2. Total Viewing May 2013
Irish adults aged 15+ watched TV for an average of 3 hours and 15 minutes each day in May 2013
91% (2 hrs 57 mins) of this viewing was live with the other 9% (18mins per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
May 2013
Women watched TV for 13 mins more per day than men during May
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Year on Year
May 2013 v May 2012
Live TV viewing has remained relatively stable across all demos. Time-shift viewing has increased.
It seems the more that’s on offer the more people watch without effecting live TV viewing
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
May 2013
TAM Ireland subscribing channels reached 88% of adults each week and 91% of housekeepers with kids. 88% of ABC1 adults viewed our channels each week.
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Total Commercial Impacts
May 2013
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day
May 2013
Audience
Average Number of Spots seen per Day
Individuals 4+ 34
Adults 15+ 38
Adults 15-24 25
Adults 15-34 28
Adults 25-44 31
Adults 45+ 47
Adults ABC1 27
Housekeepers 46
HK with Kids
Children 17
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National

8. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers May 2013
Based on 30” sec 000s, Individuals 4+ 1
UNILVER IRELAND 2
PROCTER & GAMBLE IRELAND 3
EIRCOM 4
BSKYB 5
MARS IRELAND 6
KELLOGGS COMPANY OF IRELAND 7
LOREAL 8
UPC COMMUNICATIONS IRELAND LTD 9
RECKITT BENCKISER 10
LIDL IRELAND GMBH
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+
Jan – Mar 2013
RTÉ One
Eurovision Song Contest
RTÉ One +1
Prime Time
RTÉ Two
The Eurovision Song Contest
TV3
Coronation St. 3e
UEFA Europa League
TG4
GAA Beo
UTV
International Friendlies 2013
Channel 4
True Stories: 12 Year Ole Lifer
Channel 4+1
Skint E4
The Big Bang Theory
E4+1
New Girl
Sky 1
Modern Family
Sky News
Sky News At Ten
Sky Sports 1
Live Ford Super Sunday
Sky sports 2
Live Ford Football Special
Sky Sports News
Gillette Soccer Special
Sky Living
Criminal Minds
Sky Living +1
CSI Miami
Sky Atlantic
Fame of Thrones
Sky 2
Modern Family
MTV
The Valleys
Nickelodeon
House of Anubis
Nick Jr
Peppa Pig
Comedy Central
Two and a Half Men
Comedy Central +1
Comedy Central Extra
Two and a Half Men
Discovery
Fast N’ Loud
E! Entertainment
Kourtney and Kim take Miami
Universal
Law and Order Special Victims Unit
At the Races
Raceday Live
Dave
Dara O’Brian: School of hard sums
Gold
Mrs. Brown’s Boys
Setanta
International Friendly 2012/13
Source: TAM Ireland Ltd / Nielsen TAM
Top Individual Programme by Channel, Individuals 4+, Consolidated, National