1. Unit 3- The Media in Government and the Legislative Branch

2. Lecture- Impact of Media on Politics

3. Rights of Media From print to broadcast media Public vs. private
Limits of influence:
Only 10% of voters well-informed on issues
Selective attention
Primetime shows are entertainment, not information
“Skimming” the news

4. #1 Media- Television FDR 1939 1400+ TV stations CBS, ABC, NBC
The power of cable…
2/3 of households

5. #2 Media- Newspapers
11,000
1/2 the US adult population reads newspaper every day
In decline due to radio, television, and internet

6. #3 Media- Radio Convenience 10,000 AM-News FM-Music 20 hours per week
Serve minority audience
Primarily entertainment

7. #4 Media- Magazines 10,000 Target specific interests Top sellers:
-Modern Maturity
-TV Guide
-Reader’s Digest
Top news magazines
-Time
-Newsweek
-U.S. News and World Report

8. Impact on Electoral Politics
Media determines what is important
“Inner Ring”
Candidates less dependent on parties
Voters “see” candidates in certain ways

9. Techniques used Sound bites Pack journalism Horse Race Journalism
Media as Celebrities
Negative Advertising
Rhetorical Presidency
Spin
Gaffes

10. Assignment On page 194, the book discusses how to conduct a poll.
You and your group must take part in the polling process.
Conduct a poll and report it back to the class using % with pie graphs.
Poster board or PowerPoint!
Get to work!