1. IFRRO’s SMF 2010 Product development - CLA’s new digital licence for schools

2. Historical background
Schools photocopying licence launched 1983
Digitisation (scanning or retyping from print and copying of those digital files) introduced in 2008 (state schools) and 2009 (independent schools)
Key rights and restrictions: must own a copy; copy for just one year; no more than 5%/one chapter or article; no substitution for primary sale
Surveys and distributions: sample surveys; title-specific distributions
FTES rate: complex sector with multiple pricing
Still CLA’s most valuable licence

3. What schools want
Face to face questionnaire for schools being surveyed
Questionnaire ed to wider school community and presented at trade fair
79% of schools said they would find it useful or very useful to be able to make copies of digital originals under their CLA licence
85% would like to make copies of images without text
88% said they would like to make copies from free-to-view websites despite concerns that they might:
- have to pay more for an enhanced licence if they indicated they want additional repertoire and rights
- find themselves paying for something they are currently using/entitled to for free

4. Digital publications of particular interest
The repertoire schools would like includes:
Subscription publications: Education City, Hamilton Trust, Knowledge Box, Oxford Reading Tree, Teachit, Espresso Education, Pelican, Care Commission
Free-to-view websites: BBC, Teachernet, Assemblies, Sparkle Box, Times Educational Supplement, Espresso Education, Music Express, Scran, Department for Children, Schools and Families

5. How schools would like to use digital copies
Printed off as hand outs in class or for homework
For teacher-generated teaching material
For directed pupil-generated projects
For display on interactive whiteboards
For storage in virtual learning environment (VLE) or course collection
To to pupils, parents, governors
To display on school intranet for staff and/or pupils

6. Working with rightsholders
Key issues for publishers were:
Not preventing site-licence sales
Not inhibiting visits to websites or advertising revenues
How to limit size of extracts
How the licence fees will be divided up
Multi-media material
Opting in
Key issues for creators were:
No editing etc
Attribution
Moral rights
Blogs etc

7. Key operational issues
Opt-ins: how to convey?
Identification of opted in digital publications
Identification of free-to-view websites
Survey/reporting method
Basis of distributions
Communication with sector
Pricing
Coordination

8. Schedule (not to be recommended!)
Proposal approved in principle by rightsholders September 2009
Operational costs approved by CLA Board October 2009
Schools informed of new licence and new price November 2009
New licence drafted December 2009
New licence signed off January 2010
Licence to go to schools February 2010
New licence year starts 1 April 2010
New repertoire 1 October 2010
First distribution October/November 2010

9. Special thanks to:
The IFRRO Business Models Task Force
CAL
Kopinor