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The Pre-School Market by Pete Selby
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£141m 15% Ambition 7% Nielsen Book Scan Data 2016 to 31st Aug
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£4.5m £43.4m Book Scan 3% 34% Nielsen Book Scan Data 2016 to 31st Aug
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Customer
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Customer 1% Digital
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Engagement
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Format
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Planned Impulse Browse Grocery Heritage
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Impact
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£7.3m 12% Impact Julia Donaldson
Nielsen Book Scan Data 2016 to 31st Aug
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Kerr, Judith
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£375k £668k Kerr, Judith 78% Nielsen Book Scan Data 2016 to 31st Aug
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Learning (Maths+Phonics) x Vorderman=FUN
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New Ownership
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Peppa Pig
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£2.98m £1bn Nielsen Book Scan Data 2016 to 31st Aug/LIMA Annual Global Survey 2016
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Questions?
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Reluctant Readers
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Seasonality
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Nielsen Book Scan Data 2016 to 31st Aug and JS Sales Data 2015/16
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Trust Understand your Customer Value
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Wombles
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Wombles X-Category and Licensing
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$251bn 4% : $10bn £13bn £10.9bn Nielsen Book Scan Data 2016 to 31st Aug/LIMA Annual Global Survey 2016
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Year Ahead and Opportunities
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