1. Primary Longman Elect
4B Chapter 3
Text Type
Advertisements

2. You have seen many advertisements
You have seen many advertisements. Advertisements tell us about products.

3. There’s one in this supermarket window. Let’s take a closer look.

4. This advertisement has features that you can see in many advertisements.

5. The name of the company.

6. The prices, special offers and free gifts.
Showing the discount price and the original price.
Offering ‘buy one get one free …’
Bringing the items to your home when you spend a lot.

7. Colourful pictures of the products and eye-catching shapes.

8. Positive adjectives.

9. Now let’s compare.

10. These advertisements give the same information
These advertisements give the same information. Which do you want to read?
Sunny Snacks
Yummy healthy snacks
All our products are natural and we do not add any sugar.
Good for growing children!
Great discounts for April!
Fruity Fruity Bars
Bestseller! $30 $25
Nuts about Nuts! Jolly Fruit
Free gift – a packet of peanuts Buy one get one free
$45 $35 before the end of April!
$15
Delivery charge $50. Free delivery with orders over $500!

11. Yes, this one looks much more interesting!

12. Let’s look at another advertisement.

13. Can you find the same features?
The sweetest Sweets
in the world!
All our delicious products have extra sugar to make
them sweeter than other candy!
Hong Kong’s
No. 1!
$20 $15
Now half price!
$30 $15
Buy one get one free
before the end of June!
$20
Fruit hits
Bon bons
Candy sticks
Candy’s
Candy
Incredible June offer

14. The prices, special offers and free gifts.
The name of the company.
The prices, special offers and free gifts.
The sweetest Sweets
in the world!
All our delicious products have extra sugar to make
them sweeter than other candy!
Hong Kong’s
No. 1!
$20 $15
Now half price!
$30 $15
Buy one get one free
before the end of June!
$20
Fruit hits
Bon bons
Candy sticks
Candy’s
Candy
Incredible June offer

15. Colourful pictures of the products and eye-catching graphics.
The sweetest Sweets
in the world!
All our delicious products have extra sugar to make
them sweeter than other candy!
Hong Kong’s
No. 1!
$20 $15
Now half price!
$30 $15
Buy one get one free
before the end of June!
$20
Fruit hits
Bon bons
Candy sticks
Candy’s
Candy
Incredible June offer
Positive adjectives.

16. What is the purpose of this advertisement?
The sweetest Sweets
in the world!
All our delicious products have extra sugar to make
them sweeter than other candy!
Hong Kong’s
No. 1!
$20 $15
Now half price!
$30 $15
Buy one get one free
before the end of June!
$20
Fruit hits
Bon bons
Candy sticks
Candy’s
Candy
Incredible June offer
To get you to buy Candy’s Candy.

17. It is June 21st. I want two bags of Bon bons and a bag of Fruit hits
It is June 21st. I want two bags of Bon bons and a bag of Fruit hits . How much will I spend?
You spend $35!
The sweetest Sweets
in the world!
All our delicious products have extra sugar to make
them sweeter than other candy!
Hong Kong’s
No. 1!
$20 $15
Now half price!
$30 $15
Buy one get one free
before the end of June!
$20
Fruit hits
Bon bons
Candy sticks
Candy’s
Candy
Incredible June offer
$20 (Bon bons) + $15 (Fruit hits) = $35

18. The End