1. La Crema Monterey Rosé Introducing Stylish. Sophisticated.
Set to make a splash. 1

2. Setting Trends in Wine Brand Overview
Our original name was “La Crema Vinera,” meaning the Best of the Vine. Our family-owned and operated winery focuses exclusively on cool-climate appellations. With our new Pinot Noir Rosé, we’re starting with Pinot Noir, our forté, and crafting it into something truly unique—a beautifully delicate, casually elegant Pinot Noir Rosé that’s the perfect accessory for every season. 2

3. Ripe for the New World in a style of the Old World
Wine Profile
Ripe for the New World in a style of the Old World
With aromas of wild strawberry and red plum, our Pinot Noir Rosé offers lush flavors of fresh yellow peach, honeydew melon, blood orange and classic Monterey minerality.
Personality: Classicly Elegant, Restrained and Nuanced
Character: Generous - Not Excessive
Aromas & Flavors
Wild
Strawberry
Plum
White
Peach
Melon
Minerality
About Monterey - A long, long valley, both pastoral and austere. On one end, the Monterey Bay—dramatically deep, unusually cold. Throughout, a brisk, ever-present breeze that rises from the ocean and cools expansive, rolling vineyards. This is Monterey—rocky, windswept and unrestrained. 3

4. A French Rosé Revolution
How Did Rosé Become so Hot?
Americans Join
A French Rosé Revolution
Always a trend-setter, but especially when it comes to what’s fashionable, France has been leading a movement toward dry, light-colored rosés for years.
And the world is catching on, seeing these wines as fun and friendly, yet stylish and sophisticated.
American “Gen X” and “Millennials” Drive Modern Day Rosé Craze
There are 66 million rosé wine drinkers in the US, with 38 million Heavy Rosé Drinkers
Source: Wine Intelligence, Vinitrac® US, Oct 2015, n=2,029 US regular wine drinkers 4

5. How Did Rosé Become so Hot?
Snap Shot of Heavy Rosé Drinkers
High spending, engaged and adventurous younger drinkers
Source: Wine Intelligence, Vinitrac® US, Oct 2015, n=2,029 US regular wine drinkers 5

6. How Did Rosé Become so Hot?
The U.S. / French Revolution Impact On Premise Rosé Menu Trends
French Rosé BTG grows +107% - average menu price $10/glass
French Rosé BTB grows +85% - average menu price $52/bottle
Winemetrics 2015 US On Premise Distribution Report, Rosé/Blush
2015 vs 2014 Rosé Menu Trends
Total BTB Rosé +19%
Menu: BTB $25-$ %
Menu: BTB $40-$ %
Total BTG Rosé +6%
Menu: BTG $12-$ %
Winemetrics 2015 US On Premise Luxury & Fine Dining Distribution Report, Rosé
Source: Wine Intelligence, Vinitrac® US, Oct 2015, n=2,029 US regular wine drinkers 6

7. Culturally Acceptable
Why Rosé Blossoms in America
Casual / Friendly
Rosé goes with our more casual lifestyle, our emphasis on friendliness over formality. And this drier style means we can be easy-going with no loss of elegance.
Perfectly Paired
Rosé goes with our simpler, less structured way of dining. It’s just as appropriate a la carte as it is with snacks, small plates, and whole meals.
Culturally Acceptable
With its affinity to a wide array of flavors and spices, Rosé goes great with America’s melting pot cuisine. 7

8. Winemaking Techniques
Beauty in a Bottle
Packaging
Pearlescent Screw Cap
Luxurious, ultra-premium color
Simple quick for service
Pearlescent Front Label
Luminescent and stylishly striking
Differentiated, unique to La Crema
Rosé Wine Color:
Lean, soft hues of mango and mandarin
Winemaking Techniques
A combination of saignee* and direct press methods. Monterey Pinot Noir juice is fermented cold in stainless steel to preserve delicate aromatics.
*The Saignée (“San-yay”) method is when during the first days of making a red wine, some of the Pinot Noir juice is bled off to make rosé. Bleeding off juice produces a lovely rosé 8