1. The Future of Employer Engagement
Rebecca Fielding, Managing Director, Gradconsult
20th June 2017
M: +44 (0)
T: (0)
uk.linkedin.com/in/rebeccafielding

2. Who am I?

3. Why we’re here In this session I will share what I:
Know is going to happen over the next 1-2 years
Expect to happen over the next 3-5 years
Speculate we may see happening in the next decade and beyond
I’ll also:
Share practical insights into the market
Ask big (often unspoken) questions about employer engagement
Challenge your thinking and question your approaches

4. Style, tone and approach
SUPPORT
CHALLENGE

5. What’s going on now?

6. Current practice Advertising, fairs, presentations, sponsorship
Graduate / agency recruiters moving into EE roles
Targeted pro-active work e.g. sales calls/agency style service or pre-screening for interviews
Employer engagement weeks/months
Employer involvement/time for WBL projects, mentoring, work shadowing, curriculum design, employer advisory boards
Internships and placements (more demand, funding and variety, lots targeted at SMEs)
Earlier engagement e.g. 1st summer, awards
CRM e.g. Career Hub, Microsoft Dynamics
KPIs, SAMs and measurement
One role vs everyone’s role debate

7. EE Principles: Underpinning practice
We should never get involved in any part of the recruitment or selection process
We should pre-screen, shortlist, interview or even more for employers

8. EE Principles: Underpinning practice
EE activity should be managed by a range of people in different areas
EE activity should be account managed by one person or team

9. EE Principles: Underpinning practice
Agencies and third parties are not as important as employers, or should even be avoided
Agencies and third parties are valued partners who we work with collaboratively
Every student must have the same access to every employer, we shouldn’t distinguish between them
We should target the students that employers are interested in

10. EE Principles: Underpinning practice
It’s not right to charge employers for access to our students
It’s right for us to charge employers for our services
It’s up to employers to choose to work with us, they set the target lists
We can convince employers to work with us, target lists are ‘influencable’

11. What I know is underway?
2019

12. Emergent practice Targeted/tailored marketing & pro-active prospecting
Employers at open days
Tiered offering to employers
Assessment centres and headhunting (advanced recruiter services)
International EE activity
Data driven modelling and approach to student journey/outcomes
Regional programmes (grad retention, SMEs, economy and LEPs)
Merging teams/departments e.g. partnership teams
Strategic Teaching, Research and Enterprise/Innovation collaborations e.g. Modelez and Nottingham
Degree Apprenticeships e.g. PWC and Birmingham
Employer training on grads
The Hangout is an initiative by City University sponsored by VISA to have a business incubation facility for start ups at the heart of Tech City
Capgemini at Aston University
Unipart with Coventry University

13. Needs-based v Product-based service
Emergent practice
Needs-based v Product-based service

14. What I expect to happen..
2022

15. Brexit Britain! (3-5 years)
Prep for gig economy / portfolio careers not just enterprise
Exclusivity agreements
Grad development programmes
The gig economy is coming to careers and EE! Rebalancing of roles for EE
International careers development (DHLE reported for internationals)
Supply chain referrals/conferences
Joined up events across Uni employer engagement space

16. Brexit Britain! (3-5 years)
Missing middle

17. Brexit Britain! (3-5 years) Competencies > Strengths
Big swing towards strengths

18. Pure speculation!
2027

19. Hurtling towards 50…..(10+years)
Grad development programmes
Academic development and recognition for value of EE - Employee engagement fellows?
Reverse tenders
Business consultancy and provision
Bye bye UCAS – the changing face of student recruitment!

20. Strengths > Growth Mindset

21. Employer Engagement is not a process
It’s an Ecosystem!

22. Peer coaching, insights and action

23. Thank you
Any questions?
– Questions

24. The Future of Employer Engagement
Rebecca Fielding, Managing Director, Gradconsult
20th June 2017
M: +44 (0)
T: (0)
uk.linkedin.com/in/rebeccafielding